Chocolate on Chocolate on Chocolate: Hershey’s Cookie Layer Crunch Launches New Triple Chocolate Flavor

Hershey, Pennsylvania, UNITED STATES

HERSHEY, Pa., Dec. 05, 2017 (GLOBE NEWSWIRE) -- The Hershey Company (NYSE:HSY) announced the newest flavor of the Hershey’s Cookie Layer Crunch product portfolio, Triple Chocolate, has hit store shelves at retailers nationwide. Made from chocolate crème, chocolate cookie bits and milk chocolate, it’s a chocolate lovers dream.

Photos accompanying this announcement are available at:

“Following the successful launch of Hershey’s Cookie Layer Crunch last year, it was evident that Hershey fans couldn’t get enough of the delicious layers of our newest innovation in chocolate treats,” said Edward Edson, Senior Brand Manager, Hershey’s Franchise. “Due to the popularity of the product, the brand wanted to expand our flavor profile of Hershey’s Cookie Layer Crunch to offer more delicious combinations and from that we developed Triple Chocolate.”

Hershey’s Cookie Layer Crunch bars, initially launched in December of 2016, combine the classic Hershey’s Chocolate that consumers know and love with layers of cookie bits and decedent filing. The bars are now offered in four flavors including:

  • NEW Triple Chocolate: milk chocolate layered with chocolate crème, and chocolate cookie bits
  • Caramel: milk chocolate layered with caramel and shortbread cookie bits
  • Vanilla Crème: milk chocolate layered with vanilla crème and chocolate cookie bits
  • Mint Crème: dark chocolate layered with mint crème and chocolate cookie bits

Additionally, the product can be purchased in an assortment of sizes for everyone’s snacking convenience. The sizes include the 1.4 oz. bar (offered in all flavors), the 2.1 oz. King Size Bar (offered in Triple Chocolate, Caramel and Mint), the 3.5 oz. XL Bar (offered in Caramel only), and the 6.3 oz. 9-Piece Bag (offered in all flavors). SRP ranges from $0.99 for the 1.4 oz. bar to $4.19 for the 9-Piece Stand Up Bag.

To celebrate loyal Hershey’s Cookie Layer Crunch fans and make chocolate lover’s dreams come true, the brand is offering a digital buy-one get-one free 6.3 oz., 9-Piece Bag of any Hershey’s Cookie Layer Crunch flavor available for download via Coupons will be available until December 31 or while supplies last.*

In addition to the new flavor offering, Hershey’s Cookie Layer Crunch is rolling out a new ad campaign titled, “Get Layered.” The ad campaign features a variety of creative, comical ads that are meant to glorify the importance of layers in the chocolate treat and in everyday life.

“The new campaign taps into the insight that consumers find adding layers to food/life makes the experience better,” said Edson. “This idea sparked, what we believe to be, compelling and unique creative that will air across TV, social and online.”

To learn more visit or follow the company on Twitter, Facebook, YouTube, and Instagram.

*While Supplies Last. Terms Apply.

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Media Contacts:
Anna Lingeris

Meghan Edwards

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