Melissa Taps Data Science to Get Out the Vote and Win at the Polls

Data-Driven, Political Marketing Strategies for 2018 Elections Featured in Free Melissa Webinar

Rancho Santa Margarita, California, UNITED STATES

RANCHO SANTA MARGARITA, Calif., Dec. 11, 2017 (GLOBE NEWSWIRE) -- Melissa, a leading provider of global contact data quality and identity verification solutions, announced it will host a free educational webinar featuring political marketing strategies designed to attract first-time voters and win elections though effective use of modern data tools. The webinar, The Science of Winning Votes Exposed: 4 Secrets to Data-Driven Success, is slated for Thursday, Dec. 14, 2017 at 11 a.m. PST.

Melissa’s webinar will address how to update and add missing voter contact information, and append valuable demographic variables to better target and engage voters using cost-effective, data-driven strategies. Participants will gain insight on mixing traditional and modern strategies for omni-channel messaging that gets out the vote and enhances relationships with their most-likely voters.     

“We want to provide every citizen who’s fighting for a cause and every political candidate looking for a shot at the win, the opportunity to declare victory,” said Chris Rowe, Melissa’s vice president of data services. “Most elections are tight. That’s why we’re creating a free and interactive forum where candidates, political marketers, and campaign staff can learn about the data-driven strategies that are absolutely vital to getting out the vote.”

Click here to register for this free webinar. To connect with members of Melissa’s global intelligence team, visit or call 1-800-MELISSA.

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Greg Brown
Vice President, Marketing
(800) 635-4772 x1130
Jackie Zerbst
MPowered Public Relations
(714) 998-3448