HERSHEY’S CHOCOLATE WORLD Attraction Unwraps New, Immersive, Sensory Experience in Times Square

Hershey, Pennsylvania, UNITED STATES

HERSHEY, Pa., Dec. 14, 2017 (GLOBE NEWSWIRE) -- The Hershey Company (NYSE:HSY) today announced the grand opening of New York City’s sweetest landmark – the new, expanded location of Hershey’s Chocolate World Times Square Attraction. The new store will give approximately four million visitors a year more ways to experience chocolate and Hershey brands than ever before, from an authentic camper where customers can enjoy made-to-order s’mores, to the warm-baked goods and Hershey-inspired treats at the HERSHEY’S Kitchens Bakery.

Hershey was the first confectionery company to create a destination for people to experience our brands firsthand, with a legacy spanning nearly 50 years,” said Suzanne Jones, Vice President, The Hershey Experience. “Today, we’re proud to push our legacy forward in Times Square, the crossroads of the world. We’ve succeeded in creating a landmark destination where chocolate lovers will experience something unlike anything they’ve seen, smelled or tasted before.” 

The Hershey’s Chocolate World Times Square Attraction celebrated the occasion today with an official “Plume” cutting, an oversized version of the beloved ribbon from a Hershey’s Kisses Milk Chocolate candy. The holiday-inspired grand opening event also featured a Hershey’s Melted Hot Chocolate toast, musical entertainment from the harmonizing voices of Milton Hershey School’s New Horizons Choir and a special gift for the first 1,000 attendees. Customers received a first-hand look at the in-store elements that make the Hershey’s Chocolate World Times Square store a truly one-of-a-kind attraction.

Sweet New Experiences

Located in the 20 Times Square building at 701 7th Ave. with entrances located on West 47th Street and 7th Avenue, the new Hershey’s Chocolate World Times Square Attraction is nearly three times the size of the original location and features exciting experiences for the more than four million visitors annually, including:

  • Hershey’s S’mores Experience: Hershey’s largest permanent s’mores experience with an authentic camper where visitors can enjoy made-to-order s’mores.
  • HERSHEY’S Kitchens Bakery: Enjoy warm-baked goods and beverages, including more than 10 new Hershey-inspired treats.
  • Amazing Candy Machine: Let your imagination run wild as you mix and match your favorite Hershey products.
  • Sweet Personalization: Personalize your very own Hershey’s Milk Chocolate Bar wrapper to capture your Times Square memory.

Through its partnership with The Culinary Institute of America (the other CIA), the HERSHEY’S Kitchens Bakery, which has its own entrance on 47th Street, delivers a line of warm-baked goods and beverages, such as Hershey’s Triple Chocolate, Reese’s Peanut Butter and Cookies N’ Creme-themed brownies, Hershey’s Double Chocolate S’mores, Hershey’s Melted Hot Chocolate and Hershey’s Chocolate Spritzer drink.

Hershey’s products lend themselves to the type of hand-crafting work that we at The Culinary Institute of America have trained our whole careers for,” said Certified Master Chef Brad Barnes, CIA. “For the past year, world-class chefs at CIA have been working behind-the-scenes with Hershey’s Chocolate World Attraction to discover innovative ways to bring the brand to life through our exclusive desserts and treats offered at the HERSHEY’S Kitchens Bakery.”

In addition to its larger footprint and in-store experiences, the new Hershey’s Chocolate World Times Square Attraction also features a state-of-the-art, 91-foot digital billboard that soars ten stories above the heart of Times Square, not to be missed by fans near or far.

The New York location is one of five Hershey’s Chocolate World retail stores that extend the magic of the original Hershey’s Chocolate World Attraction in Hershey, Pa. to visitors worldwide. Other retail locations include Las Vegas, Niagara Falls, Dubai and Singapore. Since 1973, Hershey’s Chocolate World locations around the world have seen more than 150 million visitors.

For more information about Hershey’s Chocolate World retail stores, visit our website at HersheysChocolateWorld.com or join the conversation on our Instagram, Facebook, YouTube and Twitter pages.

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.
To learn more –

Visit: www.thehersheycompany.com


About The Culinary Institute or America
Founded in 1946, The Culinary Institute of America is the world’s premier culinary college. Dedicated to developing leaders in foodservice and hospitality, the independent, not-for-profit CIA offers bachelor’s degrees in management, culinary arts, culinary science, and applied food studies, and associate degrees in either culinary arts or baking and pastry arts. The college also offers executive education through its Food Business School along with certificate programs and courses for professionals and enthusiasts. Its conferences, leadership initiatives, and consulting services have made the CIA the think tank of the food industry and its worldwide network of nearly 50,000 alumni includes innovators in every area of the food business. The CIA has locations in New York, California, Texas, and Singapore.

Anna Lingeris
The Hershey Company