Grabbr Selects FischTank Marketing and PR as Agency of Record

NYC firm to help Company generate awareness of its social referral marketing platform and Platform as a Service offerings for social currency marketing strategies

FRANKLIN, Tenn., Jan. 02, 2018 (GLOBE NEWSWIRE) -- Grabbr, a social referral marketing platform that leverages and promotes organic social shares as a currency in exchange for products, services or discounts, today announced it has retained FischTank Marketing and PR, a New York City-based firm, as its Agency of Record to conduct national and trade media outreach, generate general awareness of the platform, and advise on all marketing and communications functions.

The relationship was established to support the Company in its efforts to increase brand exposure, both of its social referral marketing platform capabilities and its Platform as a Service. FischTank will seek to increase Grabbr’s overall exposure among national and marketing/advertising focused trade media, develop and maintain external communications, and hone marketing strategies.

“As we continue to develop our technology platform and expand our capabilities of supporting the growing tactic of rewards-based marketing, we believe it’s important to develop a clear marketing and communications strategy for users and brands to best understand our services,” said David Dunham, CEO, Grabbr. “FischTank has the experience, the connections and the proven results that we are looking for within the advertising, marketing and retail spaces, giving us great confidence in this partnership. We look forward to working with the team during this time of growth.”

“Social media has, over the last few years, become a critical part of our entertainment, research, and decision making for purchases. Grabbr’s platform is innovating the way brands interact with consumers by turning those consumers into advocates through a rewards-based program,” said Matthew Bretzius, President, FischTank Marketing and PR. “We look forward to working with the Grabbr team to develop a sound messaging strategy and to generate awareness of the Company and the powerful tools it can offer to brands, authors, and musicians alike.”

To learn more about Grabbr and the platform, please visit

About Grabbr

Grabbr is a social referral marketing platform that uses ‘social currency’ to market businesses while revealing exactly where their advertising dollars have the largest impact, and which social channels they should be spending their time on to engage followers. With access to 195 social sites and an email portal that can send campaign invitations to a marketer’s entire email list, the platform enables marketers to deliver digital incentives to a broader range of audiences while accumulating real-time analytics and ROI measurements. For more information, visit

Media Contact
Kate Caruso-Sharpe
FischTank Marketing and PR