REESE’S Brand Extends Senior Bowl Title Sponsorship

Hershey, Pennsylvania, UNITED STATES

MOBILE, Ala., Jan. 17, 2018 (GLOBE NEWSWIRE) -- The Reese’s brand announced today the extension of its title sponsorship of the Reese’s Senior Bowl. The Reese’s brand has been the title sponsor of the game since 2014.  

The Reese’s Senior Bowl, which is played annually in Mobile, Ala. in January, is college football’s premier senior showcase, highlighting the nation’s best junior graduates and senior football stars and top draft prospects on teams coached by pro coaching staffs.  

“We are very proud to have the Reese’s brand continue as the title sponsor of our game,” said Senior Bowl Executive Director Phil Savage. “We believe this partnership will continue to help us build on the equity of the Senior Bowl and impact the community for years to come.”

New this year, the Reese’s brand and 2018 Reese’s Senior Bowl players will host a community event to build upon The Hershey Company’s ongoing partnership with Feeding America, the nation’s largest domestic hunger relief charity with a network of 200 member food banks. Feeding America provides children and families with access to nutritious food and hope.

“The Reese’s brand is all about giving fans unique experiences, and the Reese’s Senior Bowl gives fans the opportunity to watch their favorite college players compete in an All-Star showcase before they go pro,” said Eric Bowers, Brand Manager for Reese’s. “Reese’s and our fans share a commitment to spreading goodness, and our partnership with Feeding America and Feeding the Gulf Coast this year will help to raise awareness about hunger and give back to this special community.”

On January 26, Reese’s Senior Bowl players will help share goodness in Mobile, Ala. by packing boxes of food for local families served by Feeding the Gulf Coast, a Feeding America affiliated food bank. In addition, fans will be encouraged to bring three nonperishable food items to the official Tailgate Party ahead of the game on Saturday, January 27 for a Reese’s t-shirt and special giveaway items*. Finally, the Reese’s brand will donate an additional $10,000 to Feeding the Gulf Coast during a check presentation during the game.

The 2018 Reese’s Senior Bowl is scheduled for Saturday, January 27 in Mobile’s Ladd-Peebles Stadium on NFL Network. Practices will be televised by NFL Network and ESPN.

For more information, visit

*While supplies last


Media Contact:
Anna Lingeris                        
The Hershey Company                    

Rob Lehocky

About The Hershey Company
The Hershey Company (NYSE:HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

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About the Reese’s Senior Bowl
The Reese’s Senior Bowl is college football’s premier senior showcase event, annually featuring the nation’s best senior collegiate football stars and top NFL draft prospects on teams coached by NFL coaching staffs. Reese’s Senior Bowl practices and game week festivities are attended by nearly 1,000 general managers, head coaches, assistant coaches, scouts and other front office personnel from all 32 National Football League teams, making Mobile and the Reese’s Senior Bowl the week-long host to a one-of-a-kind NFL Coaches Convention.  For more information on the 2018 Senior Bowl please visit the bowl’s website at

A photo accompanying this announcement is available at

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