Share the Love With Everyone You Adore With New Valentine’s Day Products From The Hershey Company

Hershey, Pennsylvania, UNITED STATES


HERSHEY, Pa., Jan. 23, 2018 (GLOBE NEWSWIRE) -- Parents, neighbors, friends, teachers – everyone deserves to be shown a little love on Valentine’s Day. While gifts to significant others are still the most common, increased attention is being placed on other relationships with 56 percent of Valentine’s Day participants giving gifts to children, friends, family and co-workers last year1. This Valentine’s Day, The Hershey Company (NYSE:HSY) helps you share the love with all the special people in your life, with new innovations and seasonal favorites from its iconic brands.

New Sweets Inspired by Love
Think pink this Valentine’s Day! This year, peanut butter lovers are in for a treat with all-new Reese’s Pink Peanut Butter Hearts, a classic combination with a seasonal twist.

For those hosting parties to celebrate the season of love, make sure guests leave with a delicious favor like Reese’s Peanut Butter Cup Miniatures Canes. Each cane is filled with Reese’s Peanut Butter Cup Miniatures and topped with a red heart.  

This year, Hershey is also debuting Hershey’s Valentine Gift Cubes. These festive cubes are packaged with an easy-to-peel, re-sealable lid, available in Reese’s Peanut Butter Cup Miniatures or individually wrapped Hershey’s Kisses, making them perfect for convenient gifting for any of the people that make your day a bit sweeter.

Novel Valentine’s Exchange Treats
Traditions like gifting and exchanges are as synonymous with Valentine’s Day as Cupid. Whether you’re exchanging gifts with friends, colleagues or classmates, The Hershey Company has treats for every celebration.

Personalize your Valentine’s exchange this year with Reese’s and Kit Kat® Valentine’s Exchange with Cards. Each card comes with a Reese’s Peanut Butter Cup or Kit Kat® miniature, and a cute message sure to put a smile on the recipient’s face. For those who love fruity, chewy candies, Jolly Rancher Jelly Hearts Valentine’s Exchange save the day. Each bag of jelly hearts contains 25 pouches ready to be personalized.

Not Your Everyday Box of Chocolates
Nothing shows your appreciation quite like a heart shaped box filled with chocolates.
The Hershey Company has a variety of options for the special people in your life. No idea what to get the sports lover?

Reese’s Peanut Butter Cups Football or Basketball Heart Boxes are an ideal choice for your favorite sports fan. Each sports themed heart box is filled with Reese’s creamy peanut butter and smooth milk chocolate in either a football or basketball theme. Additional new options for rich delights include Hershey’s Nuggets Milk Chocolate with Almonds, Hershey’s Nuggets Special Dark Chocolate with Almonds and Kisses Deluxe 11-piece Marbled Cheesecake Flavor Chocolate Heart Boxes.

The Hershey Company’s Valentine’s Day products are now available at retailers nationwide while supplies last.

To learn more -
Visit: www.thehersheycompany.com

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(1) The Hershey Company, Valentine’s Day Seasonal Tracker 2017

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

Contact:
The Hershey Company
Lauren Aardewijn | 717.534.7143 | laardewijn@hersheys.com

Ketchum Public Relations
Kara Stucklen | 202.835.9415| kara.stucklen@ketchum.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/75f0f59c-39c8-4340-8603-218b09c6bbfd

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