Clarus Commerce Launches New Website Highlighting Focus on Premium Loyalty

Longtime Leader in Retail Customer Loyalty Signifies Industry Shift with Rebrand

Rocky Hill, Jan. 26, 2018 (GLOBE NEWSWIRE) -- Clarus Commerce, leader in retail customer loyalty solutions, is excited to announce the launch of its new website, which highlights the company’s focus on Premium Loyalty. With decades of experience and an expertise in cultivating more loyal customers for retailers behind it, Clarus’ rebrand represents a critical shift in the retail industry, which will continue to see rising interest in paid Premium Loyalty over free traditional programs.

Primed to become the new industry standard, Premium Loyalty offers consumers more benefits and personalization compared to traditional transaction-based loyalty programs, which are simply not as effective or valuable and therefore waning in popularity amongst consumers. “Consider Amazon Prime,” says Tom Caporaso, CEO of Clarus Commerce. “It offers benefits that are so appealing, customers are willing to pay extra for them. These are what we call Premium Loyalty Programs, and they’re the kinds of programs retailers absolutely need to have to compete today, which is precisely why they’re what we specialize in.”

Creating lasting and mutually rewarding customer loyalty is about developing a meaningful retailer-shopper relationship, which goes way beyond transactions and dollars spent. “The customer experience is incredibly powerful in creating true loyalty, which is why brands that succeed in this area have a strong relationship with their customers that is about more than monetary benefits,” said Caporaso. To that end, Clarus’ goal is to help retailers engage with and understand their best customers by capturing invaluable data that can turn shoppers into brand ambassadors. Through building and managing Premium Loyalty Programs that offer Prime-style benefits, discounts, and exclusive content, Clarus helps companies elevate the relationship between retailer and shopper.

The new website is cleaner, easier to use, and more informative than ever; focusing on education and thought leadership within the premium loyalty space, it offers insight into changes and growth within the loyalty industry, tips for retailers on attracting and retaining their best customers, and research tracking premium loyalty’s ascension to retail touchstone.

For more information on Premium Loyalty, you can visit

Clarus Commerce CEO Tom Caporaso is available for interviews.

About Clarus Commerce
At Clarus Commerce, we partner with mid-to-large sized brands to smartly develop, quickly implement, and reliably manage Premium Loyalty Programs that increase audience engagement, improve metrics and provide strategic data that is key to improving retention. Founded in 2001, Clarus Commerce has earned its reputation as a premium benefits provider and continues to create products that bring companies and consumers together, in a mutually beneficial way. For more information, visit


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