Lacertus Branding Teams with Decathlon Capital Partners for Seven-Figure Growth Financing Package

Capital Will Support Increased Retail Distribution and Product Expansion

GLENVIEW, IL, Feb. 13, 2018 (GLOBE NEWSWIRE) -- Lacertus Branding, LLC, a specialist in the licensing, manufacture and administration of leading consumer packaged goods brands, has closed a revenue-based financing transaction with Decathlon Capital Partners. 

Lacertus Brands holds a long-term license with Famous Brands to develop, manufacture, market and distribute the Mrs. Fields line of premium cookie dough. The company will utilize the capital provided from Decathlon to increase the line’s production capabilities and deepen its growing distribution channels.

“Mrs. Fields is the most dynamic product extension we have been involved with,” said Jerry Isaacson, founder and CEO of Lacertus Brands. “Coupled with 400 branded retail locations, a robust online presence and one of the best brand awareness positions in the industry, the financing from Decathlon will allow us to build on last year’s successful launch with both increased store counts and additional SKUs.”

“Lacertus Branding’s opportunity with the Mrs. Fields cookie dough license is a clear example of how our non-dilutive, revenue-based financing can help move the needle,” said Decathlon Capital’s John Borchers. “Jerry’s team of consumer packaging veterans have the experience and operational knowledge to execute a national rollout of this scale. We’re excited to be working with Lacertus as the company brings the Mrs. Fields cookie dough brand into an exciting new next phase of growth.” 

About Lacertus Branding, LLC

Lacertus Branding, LLC combines the management, infrastructure and resources to develop and scale license opportunities into multiple food categories for grocery, mass, membership club, convenience and drug channels. The company’s team of seasoned executives has more than 90 years of combined experience at blue-chip consumer packaged goods companies and brings an unparalleled understanding of licensing and marketing consumer-branded products.

About Decathlon Capital Partners

Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at


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