Hotwire Launches Video Production Partnership With Irresistible Films

Hotwire Reels to provide global video capability across 35 countries

SAN FRANCISCO and LONDON, Feb. 22, 2018 (GLOBE NEWSWIRE) -- Hotwire, the global communications agency, announces the launch of Hotwire Reels, a branded partnership with Irresistible Films created to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world. The venture expands Hotwire’s existing video capabilities by offering clients greater scale and speed in the production and delivery of video content.

Irresistible Films is a global and multi-lingual production company with offices in London and New York. The company works with creative teams around the world to deliver high-quality content to a wide range of clients. Hotwire has worked with Irresistible on an informal basis for the past three years, developing video content for award winning client campaigns including Be A Superhero With Supercard and Luxury For Less for Travelex.

Hotwire Reels becomes an integral part of Hotwire’s Digital Brand Lab (DBL) led by EVP and Global Head of DBL Sahana Jayaraman in conjunction with Irresistible Films’ Executive Producer Matt Nelson. Commenting on the launch of the partnership, Jayaraman said:

“We are expanding upon our video capabilities by offering clients and offices a full production powerhouse. This is yet another exciting step for us creating borderless services for clients with best in class direction, production and delivery of video content. Having worked with Irresistible Films for the past three years, this partnership is a logical and natural fit to deliver exceptional campaigns for clients.”

Matt Nelson, Executive Producer, Irresistible Films, added: “Making our unofficial relationship an official partnership has got our 2018 off to a fantastic start. Being a global production company means not only being able to operate in many languages, but understanding the nuances of that country, and that’s where we really see synergies with Hotwire and its global footprint. We can’t wait to get started.” 

The Hotwire Reels product portfolio will offer clients the following capabilities with immediate effect:

  • Faster access to video production and delivery at global scale
  • Access to a broad range of top video production talent anywhere in the world
  • A full-scale team to work on everything from same-day turnaround social content, to advertising and full film production
  • The ability to produce a variety of content from short films, advertisements, and documentaries to fast turn-around social content for Instagram, Facebook, and even stretch our limits across VR, and other cutting edge content

To view the launch show reel from Hotwire Reels, please click here

Notes to editors
For more information, please email:
US Contact: olivia.ludington@hotwireglobal
UK Contact: 

About Hotwire
Hotwire, the global communications agency, helps CMOs better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 22 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners. For more information, please visit  

About Enero
Hotwire is wholly owned by Enero Group Limited, a company listed on the Australian Securities Exchange (ASX:EGG). The Enero Group is a boutique network of marketing and communications businesses that include BMF, CPR, Orchard Marketing, Frank PR, Hotwire, Naked Communications, OB Media, Precinct, The Digital Edge and The Leading Edge. For more information, please visit

About Irresistible Films
Irresistible Films is a global production company founded 11 years ago to make branded films with power and purpose. Irresistible’s unique operating model builds bespoke teams for every single project through its huge network of talent allowing it to scale and respond to any brief. In 2016 Irresistible launched Green Bullet to cater for fast turnaround social content, winning a Twitter award in its first month. For more information, please visit and