Clarus Commerce Appoints Bill Brand to Board of Directors

Former President of HSN to Help Expand Premium Loyalty Footprint

Rocky Hill, CT, May 07, 2018 (GLOBE NEWSWIRE) -- Clarus Commerce is proud to announce the appointment of former HSN President Bill Brand to its Board of Directors. Brand brings over 30 years of experience in commerce, media and technology to the growing loyalty company. Brand currently sits on the Board of Directors for the National Retail Federation Foundation.

With Clarus Commerce’s rapid expansion and continued focus on building Premium Loyalty programs for retailers, Brand will be uniquely positioned to bring the company’s capabilities to the forefront. This will help Clarus continue to grow and provide a unique service to the world of commerce experiences.

Brand most recently served as President of HSN where he leveraged experiences and knowledge to drive commerce. At HSN, he developed many initiatives that to led to significant brand, customer and business growth. He also held the title of Chief Marketing Officer of HSNi.

Prior to HSN, Brand served as SVP, Programming at Lifetime Television where he developed entertaining and empowering television series. Brand’s media experience also includes his work at VH1 where he was VP of Programming and Production.

“We’re encouraging retailers to rethink loyalty to better reflect changing consumer expectations,” said Clarus Commerce CEO Tom Caporaso. “Bill views loyalty through this lens as well and looks at things through the eyes of a retailer. This perspective is tremendously important for our retail clients. We’re extremely excited to work with him.”

Of shifting consumer preferences and loyalty, Brand commented, “Technology has changed the way consumers interact with retailers, brands and experiences. More than ever, it is critical that retailers provide rich experiences that deliver on their brand promises. The customer journey is visible and transparent and commerce companies must innovate and consistently exceed customers’ expectations. Clarus is uniquely poised to be the strategic business partner that can help retailers do just that.”

A thought leader in the retail space, Brand believes that customer loyalty is critical to the health and profitability of brands. Clarus’ premium loyalty programs allow its retail partners to engage and retain more customers. This is key to building long term, profitable customer relationships.

“I believe in the Clarus leadership team and their focus on building unique customer experiences leading to deeper engagement and profitability for their business partners,” said Brand. “Clarus is the best kept secret in retail. They have the talent, the tools and the vision. As a board member, I want to bring these capabilities to the forefront and help Clarus continue to grow and provide a unique service to the world of commerce experiences.”

For more information, please contact Clarus Commerce at 860-358-9198; email Clarus at; or visit the Clarus Commerce website at

About Clarus Commerce
At Clarus Commerce, we partner with mid-to-large sized brands to smartly develop, quickly implement, and reliably manage Premium Loyalty programs that increase audience engagement, improve metrics and provide strategic data that is key to improving retention. Founded in 2001, Clarus Commerce has earned its reputation as a premium benefits provider and continues to create products that bring companies and consumers together, in a mutually beneficial way. For more information, visit



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