Leaders in the Independent Retail Industry to Speak at Aligned Conference in Boston

BOSTON, May 15, 2018 (GLOBE NEWSWIRE) -- Promoboxx, the only retail marketing platform powered by brands, has released the first agenda for the fifth annual Aligned Conference, held October 3-5, 2018 in Boston, Massachusetts. Aligned is the only national conference that brings together brand marketers, sales representatives, and independent retailers to develop retail marketing strategies that increase foot traffic, local sales, and measurable business impact.

This year’s theme is "It Takes a Community - Aligning Brands, Reps, & Retailers to Support Local Retail." For the first time, these three perspectives will connect, align, and create digital strategies that power independent retail in one place. Aligned will have three separate attendee tracks with some overlapping keynote sessions and events. This year’s agenda boasts speakers who are experts in retail marketing and influential in their areas of specialization.

The keynote sessions will include Jim Koch, Founder of The Boston Beer Company and Brewer of Samuel Adams, Chris Davis, VP of Global Marketing at New Balance, and Nicole Leinbach Reyhle, Founder of Retail Minded and Small Business Saturday® spokesperson. These keynote sessions will speak to the importance of local retail in today’s economy, be it a well-loved brewery or a global footwear brand.

Brand marketer sessions will feature:

  • ‘Show-Tell-Show’, a panel of Brand Ambassadors including Rachele Pojednic with Specialized
  • ‘You're Invited: Maximizing In-Store Events’ - Veronica Cano, Go To Market Manager at OluKai
  • ‘Nice Niche: Supporting Non-Traditional Retailer Channels’ - Keith Lehman, Head of Digital and Social Content at Hill’s Pet

Sales representative sessions will feature:

  • ‘Lean Into the Digital World’ - Dan Tyre, Sales Director at HubSpot
  • ‘Demo Daze: Making an Impression In-Store’ - Cat Bartash, Buyer at Ace Wheelworks
  • ‘Big Picture, Focused Lens: Local Advertising and Co-op’ - Eileen Crowther, Senior Account Marketing Manager, The North Face

Independent retailer sessions will feature:

  • ‘Marketing on a Dime’ - Nicole Leinbach Reyhle, Founder of Retail Minded
  • ‘Overcoming Your Biggest Digital Marketing Fears’ - Jay and Mary Ford, Owners of LoneStar eBikes
  • ‘Hosting 101: Treating New Customers As Old Friends’ - Amy Parulis, Community Relations and Events Manager, Denali

“The Aligned Conference is the only place where brand marketers, sales reps, and local retailers can meet, strategize, and learn together,” said Ben Carcio, CEO, and co-founder of Promoboxx. “This year’s agenda focuses on independent retail as a whole, and the diverse range of attendees will make this event even stronger.”

The Aligned Conference is a unique opportunity to meet with other brand marketers, sales representatives, and local retailers to discuss digital strategies that power independent retail in the age of Amazon. Aligned 2018 is expecting 500 attendees for three days of 50 sessions, four industry keynotes, and networking. Attendees will include marketers from Cargill, Wrangler, Shaw Floors, Patagonia, New Balance, Life is Good, and many more.

To register for Aligned 2018 and view the current agenda, please visit www.alignedcon.com.

About Promoboxx
Promoboxx is the operating sponsor for the Aligned Conference. Promoboxx is the only retail marketing platform, powered by brands, that connects and aligns national manufacturing brands with independent, specialty retailers to increase local awareness and sales at every storefront. Founded in 2010 and headquartered in Boston, Massachusetts, Promoboxx partners with over 60 leading brands, including Nissan, GE Appliances, New Balance, and The North Face, to transform the way retailers and brands market together at a local level. For more information, visit www.promoboxx.com or call +1 (800) 380-7502 x3.