Hisamitsu America Celebrates Salonpas® Day in the City of Brotherly Love

FLORHAM PARK, N.J., May 18, 2018 (GLOBE NEWSWIRE) -- Hisamitsu America, marketers of Salonpas, will celebrate Salonpas Day® in Philadelphia, the city of Brotherly Love, on May 18, 2018, with all company employees distributing thousands of free Salonpas patches across the city including the Liberty Bell area, Washington Square, Love Park and along the 72 stone steps before the entrance of the Philadelphia Museum of Art, more commonly known as the "Rocky Steps.”

"Just like Rocky went from an unknown boxer to champion of the world, Hisamitsu America has grown from a $17M brand in 2010 to a $119M brand in 2017 that sold almost 700 patches per minute,” says John Incledon, President, Hisamitsu America, one of the fastest growing brands in the OTC sector. “As the birthplace of ‘Rocky’ and the City of Brotherly Love, we chose Philadelphia as the city to share our gratitude and our product.”

Salonpas® Day signals a day of pain relief from the world leader in medicinal pain patches.  Across the globe, in cities including Tokyo, London, Beijing and Shanghai, employees from Hisamitsu Pharmaceutical, a $1.5B market leader, manufacturers of the SALONPAS® product line, will educate consumers about patch treatment while distributing tens of thousands of free Salonpas® patches.

Hisamitsu Pharmaceutical, which was founded in 1847, has specialized in transdermal drug delivery system technology since the introduction of its Salonpas® line of patches in 1934. Rooted in Hisamitsu’s culture is the concept of ‘Salonpathy’, which is focused on delivering a better quality of life to the world and promoting patch treatment culture globally.

“Hisamitsu Pharmaceutical follows the Customer-First Principle: always looking for ways to satisfy existing customers while enticing new customers,” says Incledon. “We believe that Salonpas Day is the perfect way to honor that principle. ‘Koriwoi Yasu’, which loosely translates to ‘relieve stiffness’ from Japanese, also contains references to the numbers 5, 1, and 8, hence the May 18th date.”

In concert with Salonpas Day, the company is also offering free samples of the Salonpas® Pain Relieving Patch online at which are available while supplies last.  Salonpas® Day will be supported by a full-page advertisement in the Philadelphia Inquirer and the Philadelphia Daily News as well as outdoor marketing including electronic billboards.

The Salonpas website features a blog on healthy living and pain management featuring pain panacea pointers from a roster of holistic pain management experts and Salonpas® Wellness Warriors including Dr. Bob Arnot, Jonathan Alpert, and Mak Takano.

About Hisamitsu America:
Hisamitsu America is the US division of Hisamitsu Pharmaceutical Co., Inc., founded in 1847, which has specialized in transdermal drug delivery system technology since the introduction of its Salonpas line of patches in 1934. The SALONPAS® product line, which gained early acceptance in Asia and now sells in over 30 countries, has pioneered the development of transdermal patches to relieve everyday aches and pains. Today, the Salonpas Pain Relief Patch is the first and only FDA-approved OTC pain patch labeled to relieve mild to tougher, moderate pain. For more information, visit and

Media Contact:  Nancy Thompson, Vorticom, Inc. 212.532.2208 (o), 917.371.4053 (m);

A photo accompanying this announcement is available at

Hisamitsu America Celebrates Salonpas® Day