Hotwire’s Barbara Bates Named One of the Most Influential Women in Bay Area Business

SAN FRANCISCO, June 05, 2018 (GLOBE NEWSWIRE) -- Hotwire, the global communications agency, today announced that Barbara Bates, Global CEO, has been recognized as one of the Most Influential Women in Bay Area Business for 2018. San Francisco Business Times’ annual list highlights the top female business leaders in the region.

“It’s an honor to be recognized alongside the women on this list who show such passion and dedication in their profession,” said Bates. “It’s refreshing to see how many more CEOs and big brands are represented this year. It means we are making progress!”

As Global CEO at Hotwire, Bates drives the strategic direction of the business and oversees the agency’s 11 offices worldwide. Her mission is to make Hotwire the best agency you’ll ever work with. In addition, her Silicon Valley roots give her the knowledge and the network needed to help both established brands and startups meet their business goals.

Prior to Hotwire, Bates spent 25 years building her own agency, Eastwick, into one of the most preeminent technology-focused communications firms in the country, before it was acquired by Hotwire in late September 2016.

Bates is a very active member of the community – sitting on Traackr's advisory board for six years and regularly volunteering at the local Meals on Wheels chapter in San Francisco. Through Hotwire, she has also supported non-profit organizations in New York and San Francisco including Jumpstart, Glide, Stoked, Presidio Trust and America Needs You.

All recipients will be honored at San Francisco’s Business Times annual Influential Women in Bay Area Business event on June 5. Find more information on the ceremony here.

About Hotwire
Hotwire, the global communications agency, helps CMOs better engage and connect with their customers. From Sydney to San Francisco, we operate with a borderless mind-set across 22 locations including the UK, US, France, Germany, Spain, Italy and Australia, together with co-branded partners Yellow Communications in the Netherlands and Belgium, Active DMC in the Middle East and VIANEWS in Brazil, as well as other affiliate partners. For more information, please visit 

About Enero
Hotwire is wholly owned by Enero Group Limited, a company listed on the Australian Securities Exchange (ASX:EGG). The Enero Group is a boutique network of marketing and communications businesses that include BMF, CPR, Dark Blue Sea, Frank PR, Hotwire, Naked Communications, OB Media, Precinct, Orchard Marketing, The Digital Edge and The Leading Edge.

Media Contact

Christine Penwell