Cali Bamboo Hits Highest Customer Loyalty Number

The omnichannel building products company measures a Net Promoter Score of 80 -- higher than the flooring and decking industry standard.

San Diego, California, UNITED STATES

San Diego, June 07, 2018 (GLOBE NEWSWIRE) -- Cali Bamboo, the direct-to-consumer and omnichannel leader in both flooring and decking, has hit an all-time high Net Promoter Score of 80, setting it far above its competition in the building products industry. This metric gauges not just customer satisfaction, but loyalty as well. Cali’s latest number represents a 10 point year-over-year jump, with 957 customers responding.


The company measures its NPS by regularly administering a survey to customers 28 days after a purchase. The score is an industry standard metric derived by asking customers, on a scale of zero to 10, how likely they are to recommend a product or service to a friend or colleague. Those who grant a nine or 10 rating are considered “promoters.” Those who give a seven or eight are considered “passives,” and those who give a zero through five are “detractors.”

The final score is calculated by subtracting the percentage of detractors from the percentage of promoters. According to global NPS standards, anything above a zero is considered to be good, anything above 50 is excellent, and anything above 70 is best in class.

For the twelfth straight month, Cali Bamboo has remained in the “best in class” range with scores over 70. The current score of 80 reflects the extra care the company takes in creating a positive customer experience from start to finish.

“This isn’t just about making a quality product -- although that certainly helps,” says Cali Bamboo President and CEO Doug Jackson. “Cali is in this very unique position where, despite our omnichannel reach today, we have spent almost 14 years fostering a close relationship with the end-buyer. That relationship enables us to anticipate needs and trends faster, and keeps customer satisfaction at the forefront of everything we do.”

To learn more about the Cali Bamboo Net Promoter Score, visit

Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

About Cali Bamboo

Headquartered in San Diego, California, Cali Bamboo is a rapidly growing, omni-channel flooring and decking home improvement platform delivering best-in-class products and an authentic brand experience to customers seeking high-quality, sustainable and primarily remodel-driven flooring that is beautiful, durable, and affordable. The company offers an expanding range of highly-engineered, eco-friendly products including: bamboo, eucalyptus, luxury vinyl, and engineered flooring, composite decking, fencing, plywood, and other products. Unique among flooring suppliers, Cali leverages the power of an efficient, internet-driven Direct-to-Consumer model to build brand and product awareness amongst an increasingly on-line savvy remodeling consumer universe. Founded in 2004 and recognized as an Inc. 5000 Fastest Growing Company for nine consecutive years, Cali Bamboo models how individuals, businesses, and communities can implement modern design along with structural strength and environmental integrity. Products are available directly from Cali Bamboo or through Lowe’s, Petco, and top building materials dealers across the country.


Cali Bamboo's 'best in class' Net Promoter Score is a reflection of the care the company takes in supporting not just its customers but team members as well. National Online Sales Director, Chris Veety, (seen here with his sidekick, Beasely) says, "I've been with Cali for over a decade now, and that's due in big part to the kind of honest, authentic relationship we've built with our clients. There's mutual trust and loyalty between them and me, and also between myself and the company. We've all found success in having each other's back."  Cali's Net Promoter Score of 80 comes as a result of providing expert guidance customized to each customer and project. The 'best in class' number also reflects the success the company has had in manufacturing high quality, sustainable products like Fossilized eucalyptus flooring (seen here) that are designed to be both ultra durable and beautiful.

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