Segment Named a Gartner Cool Vendor in Application Architecture, Infrastructure and Integration

SAN FRANCISCO, June 07, 2018 (GLOBE NEWSWIRE) -- Segment, the customer data infrastructure, announced today that it has been included in Gartner’s Cool Vendors in Application Architecture, Infrastructure and Integration report.

More than 15,000 customers use Segment’s customer data infrastructure, including some of the world’s largest enterprise companies such as Intuit, Time Inc., and Gap Inc. Segment provides businesses with a customer data infrastructure that collects, unifies and sends first-party data to over 200 marketing, analytics and data warehouse tools. Using the Segment platform, businesses can attain a common understanding of their users and deliver a consistent customer experience across all channels.

“Every company wants to put their customers first, but the reality is that most businesses face major data integration hurdles when they attempt to do so,” said Peter Reinhardt, co-founder and CEO at Segment. “Segment’s mission has been to empower organizations of all sizes with a scalable infrastructure that minimizes engineering efforts and allows every department to create a consistent, customer-first experience. We see our selection as a Cool Vendor by Gartner as a validation that we’re successfully solving a big challenge for the enterprise.”

For a complimentary copy of the Gartner report, “Cool Vendors in Application Architecture, Infrastructure and Integration,” written by Eric Thoo, Massimo Pezzini, et al., 9 May 2018, please visit here.

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About Segment
Segment is the infrastructure for your customer data. Use one API to unlock 200+ tools for every team in your company. With Segment, developers can stop building tedious and expensive one-off data integrations while business users can compute important traits about each customer and push this data to their favorite apps for analytics and personalization. Segment is trusted by thousands of companies including Gap Inc., New Relic, Instacart, Intuit, and Time. For more information visit

Danielle Stickler