Fastest Growing Real Estate Brokerage in Long Beach Joins the First Team Family

Tech-Centric Sonnocco Real Estate Group in Long Beach Joins First Team


Irvine, California, June 19, 2018 (GLOBE NEWSWIRE) -- On Thursday, June 14, prominent members of the Long Beach community gathered to celebrate the grand opening of the latest addition to the First Team Real Estate family of companies: Sonnocco Real Estate Group.

This merger proves a huge win both for Sonnocco’s sales associates, who now have access to First Team’s unrivaled suite of proven resources and tools, and for the area’s real estate clientele, who now have access to an even larger pool of First Team sales associates with whom to pursue their homeownership objectives. 

Launched in 2012 by Phillip Mazzocco and William Larson—two seasoned real estate experts who recognized the opportunity to disrupt the local marketplace with a boutique-style brokerage focused on empowering its agents—Sonnocco Real Estate Group immediately attracted some of the area’s best and most accomplished real estate professionals, who were drawn in by the founders’ inspiring entrepreneurial spirit, the refreshingly collaborative corporate culture, and the impressive manner in which the young company leveraged technology to deliver better real estate experiences for its clients. Given the influx of the industry’s top talent, it was only a matter of time before Sonnocco Real Estate Group became renowned for its dominance in the area’s luxury real estate marketplace.   

“Last year, we discovered that Sonnocco Real Estate Group was more than simply another local brokerage, but a like-minded organization cut from the same entrepreneurial cloth as First Team Real Estate,” explained Michael Mahon, First Team’s President. “Once we were able to study their staggering productivity with regard to per capita transactions, as well as their commitment to remaining ahead of the curve with critical technological advances, we jumped at the opportunity to welcome Sonnocco to join our Long Beach associates as part of the First Team Real Estate family.” 

According to Philip Mazzocco, the notion of joining the First Team Real Estate family of companies was just as attractive an opportunity from his and Larson’s perspective. 

“Our hyperlocal commitment to the city of Long Beach—the place we call home, the place we studied, the place we raise our families, and the place we work—is what enabled William and I to grow Sonnocco as rapidly as we did,” Mazzocco remarked. “In other words, this endeavor was always about more than just sales. From the beginning, it was about our love for the community and the opportunity to invest our passion along with our time and resources. First Team Real Estate, while a powerhouse of a brokerage, with offices throughout Southern California, operates based on this same community-minded ethos, and that’s why this merger proved the perfect fit.” 

Founded by Cameron Merage 44 years ago in the community of Huntington Beach, First Team Real Estate is recognized as Southern California’s largest independent brokerage with nearly 2,000 associates, 8,450 homes sold, and sales volume in excess of $5.8 billion in 2017. 

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