Coral Gables Florida, UNITED STATES

Miami, June 19, 2018 (GLOBE NEWSWIRE) -- THE COLLECTION, South Florida’s premiere luxury automotive dealership, today announced that Miami HEAT guard and all-time points leader Dwyane Wade, has re-signed with the company as the face of the brand.

“Over the years, Dwyane Wade has distinguished himself as one of the greatest players in the NBA and we are honored to welcome him back to his home at THE COLLECTION,” says Ken Gorin, President and CEO. “His connection with the community combined with his drive on and off the court, reflects the same standards that we strive for at THE COLLECTION.  He is an icon and the ideal ambassador for our brand.  We are very fortunate to have him back as part of our family.”

Wade first signed with THE COLLECTION in November of 2010 and represented the company through 2016. THE COLLECTION drove alongside him in two Championship Parades and launched several cars together including the Porsche Boxster, the Audi A7, the Maserati Ghibli and the Jaguar F-PACE and XE. Dwyane is a natural fit and embodies all the ideals that the company strives for which is why THE COLLECTION never signed on another spokesperson after Wade’s 2016 departure from Miami. Over the last two years, THE COLLECTION and Wade have grown individually and professionally and will once again join forces to produce content and experiences that will have a large positive influence in the community.

 “I’m looking forward to partnering with THE COLLECTION again as we have always had a great relationship and they have always made me feel like family,” said Miami HEAT Champion Dwyane Wade. “I’m excited to continue working with a world-class company that provides unparalleled service.”

As South Florida’s hometown hero, Wade has played 13 seasons in Miami, appearing in 855 regular-season games while averaging almost 24 points per game and winning three titles all while enriching the community through his charitable efforts. 

Video Announcement: link here


On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands South Florida’s definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 41-year industry veteran in the exotic and luxury automobile business has built a world-class dealership housing the globe’s most celebrated automotive brands: Audi; Alfa Romeo; Aston Martin; Ferrari; Jaguar; Maserati; McLaren and Porsche. THE COLLECTION’s success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. THE COLLECTION’s facilities include a state-of-the-art service department, parts facility, boutique and gourmet bistro operated by B Bistro + Bakery Miami, to cater to today’s high performance enthusiast. In May 2018, The Collection proudly inked a deal

with twelve-time NBA All-Star, 2010 NBA All-Star MVP and Miami HEAT 2008, 2012 and 2013 

Champion Dwyane Wade.  As South Florida’s hometown hero, Wade helped lead the Miami Heat to their first NBA Championship in franchise history and the 2011 Eastern Conference Championship.  He is now teamed up with THE COLLECTION as their brand ambassador.  To experience THE COLLECTION, call 305.444.5555, or visit     

About Dwyane Wade:

Dwyane Wade is a three-time NBA Champion with the Miami HEAT, twelve-time NBA All-Star and an Olympic Gold medalist.  Off the court, he is a style icon, entrepreneur and philanthropist. In September 2012, Wade became a New York Times bestselling author with the release of his first book, A Father First: How My Life Became Bigger than Basketball. Wade has partnerships with Amazon Fashion, Li-Ning, Hublot, Gatorade, MISSION, Wade Cellars, The Tie Bar, THE COLLECTION, and 800° Woodfired Kitchen. Founder of ZZ Productions, Wade served as an executive producer on Shot in the Dark for FOX Sports with Chance the Rapper.



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