LIMBO Breaks Guinness World Records™ Title for Longest-Running Mechanical Spinning Top

Breaking Toys & Fearless Toys Invention Spins For More Than 27 Hours, Delighting Top Toy Enthusiasts & Reigniting Love for Spinning Tops Around the World

NETCONG, N.J., June 20, 2018 (GLOBE NEWSWIRE) -- Breaking Toys and Fearless Toys has officially broken the GUINNESS WORLD RECORDS title for the longest-running mechanical spinning top, with a non-stop total of 27 hours, 9 minutes and 24 seconds. The previous GUINNESS WORLD RECORDS title holder achieved a time of 24 hours, 35 minutes and 15 seconds; LIMBO broke that record by more than two hours. As part of the “over-the-top” record, Fearless Toys launched its LIMBO Kickstarter today to bring the world’s longest-mechanical spinning top to the masses. The campaign runs until September 19, 2018.

“It sounds crazy but there’s something about watching a top spin that creates a mini-mental getaway,” said Yosi Ganot, CEO of Fearless Toys. “LIMBO is mesmerizing and calming, while also a technological fete with its accelerometer and hidden gyro. It’s the perfect escape when you can’t take a yoga break in the middle of a meeting.”

LIMBO is Fearless Toys’ smart, internal-powered electric-spinning top. It is being produced and manufactured by Breaking Toys, the toy arm of the award-winning tabletop manufacturer and producer, Breaking Games.

How It Works: LIMBO spins for more than four hours at a time via a smart, self-balancing electric gyro. It utilizes a PID algorithm, a silent motor and the most advanced battery of its kind. The external top is made of sturdy aluminum or titanium while the newest autonomous technology allows the top to not only spin but also spin on many different kinds of surfaces. The motor of this self-perpetuating top regulates power based on surface friction. In fact, the technology is so highly proficient that it automatically corrects LIMBO’s spin. You can see more in this YouTube video.

Estimated Launch and Pricing: LIMBO’s Kickstarter runs until September 19, 2018. Its goal is to raise $40,000 for a November 2018 launch (just in time for the holidays) with an MSRP of $79.00. Kickstarter backers will get 20-30 percent off, starting at $49.00, and can choose between two materials – titanium or aluminum. Both models will be available in multiple colors: Titanium in original and Aluminum in original, black matte and black shiny.

“I launched Breaking Games in 2015 at Toy Fair and in just a few short years, our award-winning games could be found all over the world,” said Shari Spiro, CEO and President of Breaking Games and Breaking Toys. “When I saw LIMBO spinning for the first time, it immediately reduced my stress and ignited a feeling of relaxation and calm. I have so much faith in it that I launched a Breaking Games toy division – that’s how strongly I think today’s society, where so much is in limbo, needs a toy like LIMBO.”

Breaking Toys will distribute LIMBO worldwide.

For more information:

About Breaking Games
Founded by Shari Spiro of Ad Magic – Breaking Games is a publishing company dedicated to getting the latest indie games to players’ tabletops. In its first two years, Breaking Games developed Mensa Select winners for 2015 and 2016, as well as IndieCade finalists, and multiple games in Target stores nationwide. Ms. Spiro was awarded Ernst & Young’s Entrepreneur of the Year 2016 in New Jersey. Breaking Games uber-promotes their game designers because they are the rock stars of tabletop gaming. Designers work directly with the Breaking Games team on design, development, art, and promotion to bring their vision to life. Breaking Games is proud to produce some of today’s most innovative family, strategy and party games.

About Fearless Toys
Fearless Toys operates in the “FunTeach” industry. We use electronics, physics and mechanics to generate slimes among anyone that interact with our products. We’re “fearless” because we are not afraid to develop products that others are.

Media Contact:
Kathy Kwon
(310) 435-0812

Photos accompanying this announcement are available at

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