Datorama Successfully Completes SOC 2 Type II Audit

As marketers turn to more SaaS-based products, Datorama exceeds industry best practices

NEW YORK, June 20, 2018 (GLOBE NEWSWIRE) -- Datorama, a leading global technology company, today announced that it has received its Service Organization Control (SOC) 2 Type II report for its groundbreaking Marketing Intelligence Platform. Conducted by EY, Datorama successfully completed this audit, which confirms that it has robust controls in place to ensure the secure and confidential management of customer information.

With the typical enterprise marketing department leveraging over 90 cloud-based services, more businesses are seeking outside assistance to better understand and influence their respective operations and strategy. As the usage of outside vendors continues to increase, especially for marketers, there is a higher need for greater trust and transparency in working with software-as-a-service-based products.

In this highly fluid environment, security is one of the greatest concerns for marketing departments handling mission-critical datasets. Although the Datorama platform already boasts security that exceeds industry best practices, the SOC 2 Type II report further bolsters the organization’s protocols. In addition, a successfully completed audit is highly coveted for businesses operating in tightly regulated industries.

SOC 2 Type II is an in-depth, third-party evaluation of a company’s internal control policies and practices over a set period of time. The independent audit’s goal is to provide confirmation of best practices around corporate infrastructure, internal processes, data management, data privacy and security.

EY’s audit confirms that Datorama has in place internal controls which meet the Trust Services Principles and Criteria for Security, Availability, Processing Integrity and Confidentiality.

“One of Datorama’s core values is to place our customers — and their data — first,” said Efi Cohen, CTO and co-founder, Datorama. “As marketers seek out our SaaS-based product to solve their greatest marketing challenges, we want security to be a minimal concern. To deliver on this, we’ve been sure to design a platform that takes into account industry best practices as well as our customers’ input. We expect the successful completion of the SOC 2 Type II audit to further instill confidence for our customers operating in the most strict, heavily regulated spaces.”

About Datorama

Datorama is a global technology company providing the leading Marketing Intelligence solution for data-driven enterprises, agencies, publishers, and platforms. Datorama’s artificial intelligence- (AI) powered, Software-as-a-Service (SaaS) platform gives marketers the ability to centralize all of their data into one single source of truth. This automates reporting across channels and campaigns, and provides marketers with a seamless, always-on optimization capability across every performance, impact, and customer loyalty key performance indicator (KPI). Datorama’s best-in-breed combination of end-to-end data management, data visualization, automated insights, and activations empower marketers to become an engine of growth for their respective business.

Datorama powers Marketing Intelligence for thousands of cutting-edge marketing organizations, including: IBM, L’Oreal, Ticketmaster, PepsiCo, Pernod Ricard, Foursquare, Publicis Media and others. Datorama was recently named to the 2017 Deloitte Technology Fast 500 as the 35th fastest growing company in North America, and was identified as a 2016 Gartner Cool Vendor in Data-driven Marketing. To learn more about Datorama, please visit: https://datorama.com/.

Pamela Preston
Breakaway Communications for Datorama