Yamaha Hires Power Assist Bicycle Field Marketing and Sales Reps

CYPRESS, Calif., June 27, 2018 (GLOBE NEWSWIRE) -- Yamaha Motor Corp., USA, has hired two new field marketing and sales representatives to support its Power Assist Bicycle product line rollout and help develop its national network of traditional bicycle dealers and specialty e-Bike shops for retail sales.

As Yamaha’s e-Bike retailer network expands, Kyle Ireton will serve Western States retailers while Cody Forbes will represent Yamaha with dealers in the East. Both started their new positions with the Yamaha Power Assist Bicycle group in May. 

Yamaha is shipping its first-ever U.S. Power Assist Bicycles to retailers across the country this summer. The all-new models include the UrbanRush (MSRP $3,299), a drop-bar do everything road bike, the CrossConnect (MRSP $2,999), a completely accessorized commuter/utility bike, the CrossCore (MSRP $2,399), a high style efficient fitness bike, and the YDX-TORC (MSRP $3,499), a performance hardtail e-mountain bike.

“Yamaha is committed to providing Power Assist Bicycle consumers with the best possible experience – the type of experience they expect from Yamaha – from the product itself, to the buying experience, and through the ownership experience with continued quality service and support,” said Drew Engelmann, Yamaha’s Power Assist Bicycle sales and marketing manager. “It’s important that we work with the right retail partners, and that those retailers know they have Yamaha’s full support to ensure the success of this historic product rollout as we continue building excitement around our bicycles in the retail market.”

Kyle Ireton is a bicycle industry veteran having most recently served as manager of the River City Bicycles’ Belmont, Oregon, location. He has a variety of previous experience at bike shops in Southern California and was captain of the San Diego Bicycle Club's mountain bike team and president of the Cal State-San Marcos Cycling team.

Cody Forbes has been with Yamaha for almost two years and comes to the group from powersports service, sales and business development, including 13 years of experience in motorsports retail with a strong focus on customer service and retail operations. A strong cycling enthusiast, his professional experience also includes managing a startup motorsports franchise and serving as a professional motorsports race team mechanic.

“Everyone on the Yamaha Power Assist Bicycle team is extremely excited to have Kyle and Cody join our sales and marketing efforts, and both their personal and professional experiences will help them develop lasting relationships with retailers,” said Rob Trester, Division Manager of Yamaha Power Assist Bicycles. “We’re equally excited about the retail relationships that we’re developing as we launch our all-new line of bikes. This is just the beginning for Yamaha bicycles in the U.S. market, and we look forward to adding high quality retailers throughout this year and beyond.”

Yamaha is the only manufacturer with 25-years of experience designing power assist electric bicycles. Yamaha Motor Company, Ltd. (YMC) launched the world’s first electrically power assisted bicycle in 1993 and has since produced more than 4 million drive units and sold more than 2 million Yamaha power assist bicycles. YMC supplies class-leading e-Bike Systems to select OEM partners worldwide.

View Yamaha’s full line of Power Assist Bicycles at www.YamahaBicycles.com. Follow Yamaha Bicycles at www.facebook.com/YamahaBicycleswww.twitter.com/YamahaBicycles, and www.instagram.com/YamahaBicycles.

About Yamaha Motor Corp., USA
Yamaha Motor Corporation, USA, (YMUS) headquartered in Cypress, Calif. is a leader in the outdoor recreation market. The company’s ever-expanding product offerings include Power Assist Bicycles, ATV and Side-by-Side vehicles, motorcycles, scooters, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more.

Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha Power Assist Bicycles, visit www.yamahabicycles.com.

Photos accompanying this announcement are available at http://www.globenewswire.com/NewsRoom/AttachmentNg/5d79a12a-4fd9-4359-a839-87c36ec0dcc3



Van Holmes
For Yamaha Motor Corp., USA

Cody Forbes Yamaha Power Assist Bicycles Kyle Ireton Yamaha Power Assist Bicycles