Datorama Recognized by SIIA as a Best Business Intelligence Tool & Platform

Marketing Intelligence Platform earns prestigious industry recognition

NEW YORK, July 02, 2018 (GLOBE NEWSWIRE) -- Datorama, a global technology company, today announced its Marketing Intelligence Platform has been named the Best Business Intelligence Tool & Platform of 2018 as part of the annual Software & Information Industry Association’s (SIIA) CODiE Awards. CODiE Award recipients consist of companies producing the most innovative business technology products around the world.

“As a company that strives to continually evolve a high-quality product that delivers value for our customer base, it is an honor to be identified as a winner by our peers at SIIA,” said Leah Pope, CMO, Datorama. “Being named the Best Business Intelligence Tool & Platform is a great acknowledgement for the Datorama team that their hard work and artificial intelligence-based innovations are being noticed across the software space. Now we’re aiming to set an even higher benchmark for our platform and we look forward to showing the industry what’s next.”

Datorama provides a Marketing Intelligence platform that leverages AI to drive marketing’s return on investment (MROI) for its campaigns and programs. Datorama empowers marketers by unifying their siloed data assets to better understand and act on their respective key performance indicators (KPIs).

This news follows several recent industry accolades including Advertising Age naming Datorama Genius a finalist for its Creativity Awards in the MarTech of the Year category; Datorama being recognized as a Best Place to Work by both Battery Ventures & Glassdoor, as well as The Business Intelligence Group; and, Datorama being named a 2017 Deloitte Technology Fast 500 company, ranking it the 35th fastest growing technology company in North America.

“The 2018 CODiE Award winners are the most innovative, high-impact products in the market. We are happy to recognize these products and the power they have to transform the future of how we do business,” said Ken Wasch, President of SIIA.

SIIA, the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during a special Award Ceremony in San Francisco on June 12.

The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 51 awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the all new Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging.

More information about the Awards is available at: siia.net/CODiE.

Details about the winning products can be found at http://www.siia.net/codie/2018-Winners

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence.  For more information, visit siia.net/CODiE.

About Datorama

Datorama is a global technology company providing the leading Marketing Intelligence solution for data-driven enterprises, agencies, publishers, and platforms. Datorama’s artificial intelligence- (AI) powered, Software-as-a-Service (SaaS) platform gives marketers the ability to centralize all of their data into one single source of truth. This automates reporting across channels and campaigns, and provides marketers with a seamless, always-on optimization capability across every performance, impact, and customer loyalty key performance indicator (KPI). Datorama’s best-in-breed combination of end-to-end data management, data visualization, automated insights, and activations empower marketers to become an engine of growth for their respective business.

Datorama powers Marketing Intelligence for thousands of cutting-edge marketing organizations, including: IBM, L’Oreal, Ticketmaster, PepsiCo, Pernod Ricard, Foursquare, Publicis Media and others. Datorama was recently named to the 2017 Deloitte Technology Fast 500 as the 35th fastest growing company in North America, and was identified as a 2016 Gartner Cool Vendor in Data-driven Marketing. To learn more about Datorama, please visit: https://datorama.com/.

Pamela Preston
Breakaway Communications for Datorama

Benjamin Price 
SIIA Communications
703.909.4034, bprice@siia.net