Justice Launches “We are Justice” Back-to-School Campaign with In-Store Fashion Shows to Inspire Girls to Be Confident, Strong & Brave

The #1 Tween Brand Shares the Hottest Trends for Back-to-School: Inclusivity and Empowerment

NEW ALBANY, Ohio, July 10, 2018 (GLOBE NEWSWIRE) -- Summer is in full swing and that means back-to-school will be here before you know it! And while a new school year brings excitement, it can also be a tough time for young girls as they struggle to find themselves. They start to wonder “Will I fit in? Will I have the right clothes? Will I get good grades?” This year for back-to-school, Justice, the #1 destination for all things tween girls, is introducing its new “We are Justice” campaign to help empower girls to be confident, inclusive and believe in themselves.

Time in the Spotlight
To help kick off the “We are Justice” campaign, Justice stores nationwide will host live fashion shows on Saturday, July 21 at 11:30 am and 2:30 pm local time, giving all girls their moment to shine. Every girl who walks through the doors will have the opportunity to shop for their perfect, confidence-boosting first day of school outfit and then strut their stuff down the runway to the latest tunes. There will be tons of fun activities and opportunities to join the experience live on the Justice Instagram handle and through #JusticeRunway. And in select locations across the country, there will be special emcee appearances by some of the hottest tween internet sensations, including Jessalyn Grace (Columbus, OH), Heaven King (Wayne, NJ), Trinitee Stokes (El Cajon, CA), The Gem Sisters (Glendale, CA) and The D’ambrosio Twins (Sherman Oaks, CA).

“We know that back-to-school can be a nerve wracking time for young girls and we wanted to create a fun and inclusive experience where they could feel great from the inside out,” said Lece Lohr, President for Justice Brand. “We are very passionate about the new ‘We are Justice’ campaign as it builds on our Live Justice platform that encourages girls to be strong and believe that they can accomplish anything they set their minds to.”

Hot Styles and Deals
At the fashion show events, attendees will have the chance to shop the latest styles including the brand new, limited edition Unicorn Party collection featuring magical outfit options for the first day of school. The collection includes pullovers, leggings, dresses, backpacks, t-shirts and more, and will be available in-store and online while quantities last. In addition to having access to new styles, event attendees will receive 40% off one item* and Club Justice members will collect double points on all purchases. Click HERE for images of the back-to-school fashions.

To shop the latest back-to-school styles, visit Justice stores nationwide or online at shopjustice.com. You can also download the Live Justice app for exclusive content, freebies and more.

*excludes backpacks and clearance items

About Justice:
Justice clothing is the #1 destination for all things tween girl. Based in New Albany, Ohio, Justice currently operates 945 stores in the U.S., Canada, Mexico, Central America, South America, Asia and the Middle East. Justice is part of the Ascena Retail Group, which owns Ann Taylor, LOFT, Lane Bryant, DressBarn, Lou & Grey and Maurices. Visit Justice at shopjustice.com or on Facebook, Instagram or YouTube.

Media Contacts:
Kelly Kaufman
Praytell for Justice
(773) 531-7737

Traci Graziani
(614) 775-3570

Photos accompanying this announcement are available at










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