Mist and Shopper Media Group Partner to Deploy Wi-Fi, Analytics and Location Services in Shopping Centers, Powered by Artificial Intelligence

Cupertino, California, UNITED STATES

CUPERTINO, Calif., July 16, 2018 (GLOBE NEWSWIRE) -- Mist, the pioneer in self-learning networks powered by Artificial Intelligence (AI), announced today that it has partnered with Shopper Media Group, Australia’s fastest-growing retail out-of-home (OOH) media business*. Using Mist, Shopper Media Group will offer superior Wi-Fi, analytics and location-based services across the company’s portfolio of Australian shopping centers.

By deploying Mist’s Learning Wireless Network in conjunction with Smartlite® digital displays, Shopper Media Group is able to offer the most advanced integrated Wi-Fi and digital media solution in OOH, driving deeper engagement with shoppers through personalized location-based messaging and the use of real-time traffic analytics, to create a superior retail shopping experience. 

Mist currently provides market-leading Wi-Fi and location services using virtual Bluetooth Low Energy (BLE) technology to businesses across all industries worldwide, including over 30 of the Fortune 500 enterprises and the biggest retail players. Shopper Media Group is one of the first companies in Australia to deploy Mist technology, delivering on its mission to provide the best-in-class Wi-Fi solution and AI powered infrastructure to its national network of shopping centers.

Ben Walker, Shopper Media Group CEO, says the partnership makes perfect sense for the company, which has been disrupting Australia’s established OOH advertising market with its sophisticated and differentiated solution. Shopper Media Group currently boasts a portfolio of more than 240 shopping centers, reaching local communities across the country.

“We are incredibly excited to be working with the leaders in Wi-Fi and location-aware analytics, Mist, as they share the same drive to create, innovate and provide service leadership using ground-breaking AI-driven technology. The Mist platform powers our market-leading analytical capabilities and Smartlite® panel content, delivering advanced insights and services never seen before in Australian shopping centers, including push notifications to shoppers using virtual BLE technology and real-time shopper tracking. Our partnership enhances the ecosystem between shoppers, advertisers and center owners & managers, providing centers with an unparalleled level of detail on consumer habits in-center,” says Walker.

Lyndall Pamp, Shopper Media Group Commercial Director, adds, “As a business, we have always been focused on setting new benchmarks and paving the way in technological advances in OOH media. This latest partnership expands our market-leading solution, setting us apart from all other retail digital OOH media providers in Australia.”

Jeff Aaron, Vice President of Marketing at Mist, recognizes that today’s consumers expect fast, reliable, high-performing Wi-Fi service, with personalized location services, when visiting their local shopping center. “By leveraging patented AI and virtual beacon technology, Mist finally makes this possible. We are excited to work with strategic partners like Shopper Media Group to bring this technology to the mass market and look forward to similar successes across the Australian market,” adds Aaron. 

*SMI data April YTD 2018

About Mist
Mist built the first AI-driven wireless- platform, designed specifically for the smart device era. The proprietary Mist Learning Wireless Network ensures that Wi-Fi, is fast, reliable and measurable, by providing unprecedented visibility into the user experience and introducing a high level of automation. Mist is the first vendor in Australia to consolidate enterprise-grade Wi-Fi, Bluetooth Low Energy technology and the ‘internet of things’ into one solution, to deliver personalised, location-based wireless- services, without requiring battery-powered beacons. All Mist operations are managed via modern cloud architecture for maximum security, scalability, agility and performance.

The Mist team consists of leading experts in wireless, machine learning and cloud technology who are responsible for building the largest and most advanced IT networks in the world. Founded in 2014, the company is based in Cupertino, CA, United States and is funded by top investors, including Lightspeed Venture Partners, Norwest Venture Partners, GV (formerly Google Ventures), Kleiner Perkins Caufield & Byers, and Cisco Investments. For more information, visit www.mist.com

About Shopper Media
Shopper Media Group is Australia’s fastest growing retail OOH business, with a focus on expanding reach in local grocery-centric shopping centers. Shopper Media Group has now established itself as a significant retail OOH player, with a constantly growing portfolio of over 240 shopping centers across Australia, offering partners a market leading integrated digital solution with Smartlite® advertising panels, advanced superfast in-center Wi-Fi and virtual beacon technology that accurately tracks shopper behaviour in real-time. Shopper Media Group's digital technology solution is proudly constructed in Australia, ensuring quality, reliability and efficient maintenance. For more information, visit www.shoppermedia.com.au

Media Contact
Tanaya Lukaszewski
Offleash for Mist
(916) 712-3791