Brand Twisting and Antarctic Mike Runs A Marathon

NEW YORK, July 17, 2018 (GLOBE NEWSWIRE) -- Best Seller TV, the only show dedicated to covering today’s best-selling business books on C-Suite TV, is announcing its July lineup which feature in-depth interviews with leading business authors Julie Cottineau, author of Twist: How Fresh Perspectives Build Breakthrough Brands and Mike Pierce, author of Leading at 90 Below Zero: Extreme Conditions… Extraordinary Results.

Julie Cottineau, author of Twist: How Fresh Perspectives Build Breakthrough Brands, wrote the book with the purpose of teaching business owners and executives how to give their brands a fresh look and sound, while standing out in a crowded marketplace. Cottineau says she wanted the book to be about branding advice anyone can use to build their business instead of branding theories. She states that clients tell her their main problem involves marketing, but she tells them marketing isn’t the problem – it’s not having the right brand story and not standing out. As a result, Cottineau’s first question to clients is, “What is your story?” and adds the most important component of their story is who do they want their brand to appeal to. Who is their target audience? Too broad a message, she says, ends up diluting the brand and fails to connect entirely.

Cottineau also talks about “brand blinders,” which she defines as doing the same thing every competitor is doing. She discusses how many c-suite executives spend a lot of time thinking about the categories they are in and the competition and not enough time thinking about adding the ‘twist’ that will make them stand out. What’s unique about this book, Cottineau says, is “We’re not teaching you what you should know, we’re actually helping you do it.”

Mike Pierce, or “Antarctic Mike” is the author of Leading at 90 Below Zero: Extreme Condition…Extraordinary Results, a book about running a marathon in the coldest continent in the world and applying the lessons learned to the business world. His trip to Antarctica was inspired by a book he read about the Imperial Trans-Antarctic Expedition in 1914 – where the expedition ship got trapped in pack ice. The crew escaped and survived for years before returning home as a result of Ernest Shackleford’s ability to make difficult decisions to benefit all the crewmembers.

Pierce’s attempt to do something that hadn’t been done before (running a marathon in Antarctica) replicates what the world’s best companies do – they’re willing to do the things that no one in the industry is doing.

Companies that excel are capable of solving problems that no one else is solving, add value when someone else isn’t capitalizing on that opportunity, and do the things the competition can’t or won’t do. The book alludes to the things leaders can do to help people on their team be more engaged. In order for this to happen, leaders need to get to know their employees’ mettle, make a connection with the role each employee plays within the company, the things they do every day and what’s most important to them.

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality, Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives.

“Things are heating up this summer at Best Seller TV. We have a couple of authors with unique experiences that I’m sure our audience will find fascinating,” Hayzlett said. “Julie spent a number of years working with the Virgin brand – one of the most recognizable brands in the world, which taught her how to ‘twist’ and Mike ran several marathons in Antarctica and applied those lessons to the business world. Doesn’t get any better than that!”

For more information on TV episodes, visit and for more information about the authors featured in Best Seller TV episodes, visit

About C-Suite TV:
C-Suite TV, an entity of the C-Suite Network, is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world’s most trusted network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

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