New AgilOne and Criteo Strategic Partnership Boosts Return on Ad Spend for Acquisition and Retargeting Campaigns While Delivering Online-to-Offline Attribution

AgilOne and Criteo combined platforms give footwear retailer Clarks insight into offline sales driven from display campaigns to enable more strategic ad spending

SUNNYVALE, Calif., Aug. 06, 2018 (GLOBE NEWSWIRE) -- AgilOne, the leading customer data platform for enterprise B2C brands, today announced a new strategic partnership with Criteo, the advertising platform for the open Internet. The integration of the AgilOne and Criteo platforms allows companies to identify and better understand customer behavior across all channels and shopping journeys. 

The AgilOne Customer Data Platform cleanses, dedupes, and stitches first party online and offline data into a single, enriched customer profile. Leveraging AgilOne's data, Criteo deterministically matches the consumer profile to the Criteo Shopper Graph to identify and dynamically message buyers for display campaigns. Using the platforms, marketers can correctly measure and attribute the influences for both online and offline purchases, and re-engage buyers based upon previous interactions.

“Today’s shopping journey is not a straight line from A to B like it used to be 20 years ago. As consumers’ buying behavior grows more complex, retailers can rise to the challenge by using first party transaction, engagement, and profile data to get to know their customers better, and in turn, provide a highly relevant experience,” said Omer Artun, Founder and CEO, AgilOne. “This is key to intelligent omni-channel marketing and advertising. That’s why we’re so excited about our partnership with Criteo. Together we offer a very differentiated solution for brands running ad campaigns through Criteo’s platform.”

As a mutual customer of AgilOne and Criteo, Clarks leverages the combined offering to drive highly personalized experiences through display advertising. The footwear retailer sells shoes through multiple channels, including owned retail and ecommerce, as well as various wholesale partners and e-tailers. Together, AgilOne and Criteo give Clarks a greater understanding of customers by channel, while also providing more control over how the brand engages with these customers.

"Through the integrated AgilOne and Criteo solution, Clarks can now correctly attribute ROI from specific display campaigns," said Tara McRae, SVP, Marketing & Ecommerce, Clarks. "By gaining greater insight into the influence of display on offline conversions, Clarks can now make stronger investment decisions across the business.”

“Personalized shopping experiences are what today’s consumers expect when browsing for and buying products,” said Tim Rogers, Vice President, Global Strategic Initiatives, Criteo. “With our open data platform, we better understand shopper habits, and can identify intent and purchase behavior to influence consumers with highly relevant messaging. Our strategic partnership with AgilOne helps to enhance and accelerate how we connect consumers to the products they love across the open web.”

About AgilOne
AgilOne is the leading customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. AgilOne enables a single customer view through a best of breed identity resolution engine used on first party customer data. Machine learning and analytical algorithms enhance customer data leveraged through real-time APIs and orchestrated across all touchpoints. AgilOne helps brands build authentic omni-channel customer relationships that maximize lifetime value. The AgilOne Customer Data Platform supports more than 150 brands worldwide, including lululemon, Hugo Boss, Tumi, Schwan’s and TravelZoo.

Lori Scribner