Duluth Holdings Launches New Website Based on a State-of-the-Art E-Commerce Platform

Two Major IT Initiatives Successfully Completed This Year

BELLEVILLE, Wis, Aug. 09, 2018 (GLOBE NEWSWIRE) -- Duluth Holdings Inc. (dba, Duluth Trading Company) (“Duluth Trading”) (“Company”) (NASDAQ:DLTH), a lifestyle brand of men’s and women’s casual wear, workwear and accessories, has successfully and fully implemented its new e-commerce platform that significantly enhances customers’ digital shopping experience. Earlier in the year, the Company completed the conversion of its order management system.  The new e-commerce platform and order management system are strategically important to support the company’s long-term business plans and competitive growth of the Duluth Trading brand across its omnichannel platform.

“We are excited to present our customers with a new website, based on a state-of-the art e-commerce platform, which is now fully operational and delivering enhanced functionality. Our new website provides a better mobile, tablet and desktop shopping experience, more flexible content management and increased ability to personalize outreach to our customers,” said Stephanie Pugliese, Chief Executive Officer of Duluth Trading.

Pugliese added, “I am very proud that our team has successfully implemented two major IT projects since the beginning of this year.  In addition to our e-commerce platform, they completed the conversion of our order management system that gives us better customer visibility across all channels and the tools to roll out our ship-from-store, buy online, pick-up in stores, and omnichannel returns programs.  This will benefit our customers with greater flexibility and convenience as well as enhancing our operational efficiency and generating new sales opportunities through improved gift cards and other offerings.”

About Duluth Trading

Duluth Trading is a rapidly growing lifestyle brand for the Modern, Self-Reliant American.  Based in Belleville, Wisconsin, we offer high quality, solution-based casual wear, workwear and accessories for men and women who lead a hands-on lifestyle and who value a job well-done. We provide our customers an engaging and entertaining experience.  Our marketing incorporates humor and storytelling that conveys the uniqueness of our products in a distinctive, fun way, and our products are sold exclusively through our content-rich website, catalogs, and “store like no other” retail locations. We are committed to outstanding customer service backed by our “No Bull Guarantee” - if it’s not right, we’ll fix it. Visit our website at www.duluthtrading.com.

Investor and Media Contacts:
Donni Case (310) 622-8224
Johan Yokay (310) 622-8241