The ONLY LinkedIn brand marketing book written expressly for nonprofit professionals is now available with a companion online course

FAIRFIELD, Conn., Sept. 05, 2018 (GLOBE NEWSWIRE) -- The latest title by nationally-known LinkedIn Coach and Trainer Marc W. Halpert, owner of connect2collaborate, is the only book on the market specifically teaching LinkedIn concepts to nonprofits. To accompany the book, he offers an online LinkedIn marketing techniques course for the nonprofit sector.

The book’s concepts, plus the online course’s practical techniques: together they demonstrate ways to elevate your cause to businesspeople, the generous, high net worth donor population routinely using LinkedIn.

From the book’s title, You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference, Halpert explores its three components:

You: appear the very best you can on LinkedIn, approachable and actively tell us “why” your work is meaningful. 

Us: everyone in the organization reflects the mission in their individual profiles, and the power of a coordinated message better inspires the LinkedIn business community.

Them: when casual observers and outliers are impressed with your mission, they will readily offer expertise, time, and money.

The author commented, “Drawing on 17 years’ experience as an online donation advisor to nonprofits, plus 8 years as a LinkedIn trainer, I am ideally positioned to deliver these LinkedIn brand marketing ideas, so nonprofits will become even more attractive to donors. Three case studies highlight nonprofits using LinkedIn successfully, as examples to emulate.”

Through, Halpert offers LinkedIn “evangelism” as a:

  • consultant to professional firms and nonprofits on differentiating themselves vs. competitors,
  • coach to individuals to best articulate their brand to achieve new career goals,
  • group trainer to align employees’ LinkedIn personas with the corporate message, and
  • high-energy conference speaker on LinkedIn best practices.

His earlier book, “LinkedIn Marketing Techniques for Law and Professional Practices,” published by the American Bar Association (2017), is a field guide for lawyers, multipreneurs, and professional practitioners to craft a compelling LinkedIn brand profile.



Marc W. Halpert
LinkedIn profile
PO Box 320048
Fairfield, CT 06825
phone 203.373.0875
Blog posts each weekday

Keywords: #linkedin, #nonprofits, #socialmedia, #professionals, #brand, #marketing, #brandmarketing, #casestudies. #onlinecourse