United Country Real Estate® Launches UC Ranch Properties®

New Brand Gives Advantage to Sellers and Buyers of Premier Ranches


Kansas City, Mo., Sept. 10, 2018 (GLOBE NEWSWIRE) -- United Country Real Estate®` announces their new enhanced platform for selling premier ranches with the launch of UC Ranch Properties®. The specialized brand provides the largest and most experienced ranch team as well as the most extensive selection of premier ranch properties for sale nationally. 

UC Ranch Properties features an immense selection of premier ranch properties for sale at a price range of $1 million and up. To help effectively market and sell high-priced ranch properties, the company created a specialized website, invested in extensive advertising, and developed specialized marketing and support exclusive to UC Ranch Property and UCRE agents, brokers and auctioneers.

The new UC Ranch Properties website features one of the largest inventory of premier ranches for sale from a single company ranging from luxury ranches and cattle ranches to recreational and hunting ranch properties.  It features easy-to-use property keyword searches, interactive property maps, high-resolution photos, a high-quality video for each property and other ranch information buyers can use to best locate their ideal ranch.

“The effectiveness of United Country as a whole is already excellent, but now the new UC Ranch Properties program puts unmatched marketing power specifically on premier ranches,” said Dustin Ray, owner/broker of UCRE | Ray Land Company in Boerne, Texas, and member of the UC Ranch Properties Steering Committee.  “UC Ranch Properties ensures that buyers and sellers of ranch land will be working with the largest, most experienced, and talented network of ranch marketing specialists across the U.S. The level of support is incredible and it’s something no one else is doing at this level. There isn’t another ranch network that has the degree of local expertise, marketing team depth, inventory and national presence the UC Ranch Properties program offers.”

UC Ranch Properties brought in its heavy hitters and developed the new UC Ranch Properties program with some of the most experienced ranch real estate agents, brokers and auctioneers in the nation. These experts have hundreds of years of combined ranch experience with many of them living and working on their own ranches. The UC Ranch Properties team offers extensive expertise in ranch management, land use, agricultural production, real estate and property law, water and resource management, ranch construction, restoration, wildlife habitat and more.

“This is something huge for ranch owners,” said JW Ross, owner/broker of UCRE | AltaTerra Realty & Auction in Sulphur Springs, Texas, and another member of the UC Ranch Properties Steering Committee. “We are taking premier ranch properties and showcasing them to a level that is un-parallel to anything else in today’s market. We truly are the largest integrated network of ranch brokers and marketing specialists across the United States.”

UC Ranch Properties leverages UCRE’s 90-year focus of “National Marketing, Local Expertise ®,” providing broader exposure for local listings and national coverage with hands-on local representation. Over the decades, UCRE agents and auctioneers have sold more than $2.2 billion and 1.6 million acres of ranch land.

View the new UC Ranch Properties website and the available listings at www.UCRanchProperties.com.  For more information, please contact us at 800-999-1020.

About United Country Real Estate

United Country Real Estate is the leading, fully integrated network of conventional and auction real estate professionals. The company has been an innovator in ranch, farm, recreational, lifestyle and country real estate marketing since 1925. United Country supports nearly 500 offices and 4,000 real estate professionals nationally, with a unique, comprehensive and proven marketing program. The exclusive program includes the highest ranked and largest portfolios of specialty property marketing websites, unequaled national print advertising, the largest internal real estate advertising agency, an extensive buyer database of more than 700,000 opt-in buyers and additional proprietary programs to advertise local properties more broadly.


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