Cie Digital Labs Names Former Founder of Goodlab and Former EVP of Zealot Networks John Montgomery As Its Chief Design Officer

Seasoned marketing and content strategist joins Southern California-based interactive firm to accelerate development and creative strategy for startups and enterprises

IRVINE, Calif., Sept. 11, 2018 (GLOBE NEWSWIRE) -- Cie Digital Labs (CDL), an accelerator of innovation for large enterprises and a growth accelerator for emerging startups, today announced that John Montgomery has joined the company’s executive team as the Chief Design Officer (CDO).

As CDO at the company, John will shape and direct the design, content, and product strategy for CDL’s portfolio of startups and enterprise companies. He’ll steer the UX, Creative, and Product teams across CDL, as well as develop new positioning and marketing strategy for the company.

Prior to joining CDL, John was the CEO and Founder at Goodlab, a premier marketing consultancy and content studio that works with a select few top clients including Haworth, Boeing, Wynn Resorts, Honeywell, and Las Vegas Visitor and Conventions Bureau. Prior to GoodLab, he served as the EVP of Digital at Zealot Networks, where he oversaw innovation across Zealot’s 16 media, publishing, ad-tech, and agency holdings.

“John is a great story teller with an exemplary creative eye. He brings vast experience in strategic product and content development across an array of industries, especially with prolific brands, which has led to some outstanding products and marketing campaigns,” said Anderee Berengian, CEO at Cie Digital Labs. “His expertise in creating immeasurable enterprise value, both in terms of branding and growth, will reinforce our ability to innovate for enterprises as well as build new businesses.”

Over his 20-year career, John has consistently applied his roots in design and content to create innovative solutions for websites, mobile, app, and social development. At Goodlab, John applied design thinking to a varied mix of branding and business challenges. At Zealot, he headed product innovation across 16 companies, spanning content, digital publishing, and ad-tech industries with brands and clients such as Viral Nova, Kellogg’s, Muscle Milk, and Nestlé.

Prior to working with Zealot, John was the CEO and Chief Innovation Officer at Threshold Interactive, a digital marketing agency (acquired by Zealot in 2015). John led a 40% YOY growth for Threshold and $500m+ revenue growth for clients such as Butterfinger, Disney, Honda, and Sony, and was featured on Business Insider’s 2013 list of the 24 Most Creative People In Advertising.

“CDL’s passionate rigor to build innovative and excellent growth solutions for enterprises and provide a hands-on approach across the life cycle of its startups was what made me incredibly excited about joining CDL,” says John Montgomery, CDO at Cie Digital Labs. “I’m looking forward to working with Anderee and the team, who have a remarkable track record of entrepreneurship and innovation, creating businesses and value in completely new categories. It gives me the opportunity to grow brands from scratch as well as utilize CDL’s extensive resources and excellent team to truly disrupt the marketplace.”

About Cie Digital Labs
Cie Digital Labs (CDL) is an accelerator of innovation for large enterprises and a growth accelerator for emerging startups. CDL creates leading digital solutions, serves as an innovation lab for a variety of prominent global brands, and acts as a platform to develop and turn ground-breaking ideas into new technology ventures.

CDL blends Silicon Valley know-how, startup dynamism and speed with the business maturity of serial entrepreneurs, seasoned venture capitalists, and Fortune 500 executives. This proven combination drives cutting edge solutions for top enterprises’ strategic and operational business challenges. CDL’s leadership team has served key roles at various successful startups including Amazon, Yahoo!, Overture, Nativo and Internet Brands.

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Nikki Reyes for Cie Digital Labs
(408) 499-0033

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John Montgomery named as Cie Digital Labs' new Chief Design Officer