Vystar Introduces Vytex Cloud: World’s First Ultra-Soft 55 Density Natural Latex Mattress Topper

Worcester, Massachusetts, UNITED STATES

  • 55 density 100% all-natural Vytex® foam topper created with breakthrough proprietary molding technology
  • Provides luxuriously soft supportive comfort, resilience and breathability
  • Ideal for pressure point relief
  • Produced from multi-patented, sustainably sourced Vytex latex for long life, yet completely biodegradable.

WORCESTER, Mass., Sept. 18, 2018 (GLOBE NEWSWIRE) -- Vystar® Corporation (OTCPink: VYST) today introduced the world’s first ultra-soft 55 density 100% all-natural latex foam mattress topper. The new Vytex® Cloud topper was created in partnership with Vystar’s exclusive latex foam manufacturer, Lien A, and uses proprietary technology that overcomes the typical challenges of low-density latex foam hardening and gradating into multiple densities as large latex items are manufactured.  Previously, consumers could only enjoy the decadent softness of ultra-soft latex in smaller items such as pillows and small cushions or manufactured with synthetic material.

“Being able to produce 55 density latex sheets is a gamechanger for the bedding industry,” stated Steve Rotman, CEO of Vystar.  “Consumers for years have asked to have their latex mattress toppers as soft and comfortable as their latex pillows.  Now, thanks to Lien A’s breakthrough technology, we are able to produce 100% natural latex foam sheets as large as a California king in six-inch thickness, in beautifully uniform, ultra-soft, 55 density (equivalent to 14 ILD) all natural 100% Vytex latex.  For the first time, consumers can enjoy the gentle embrace of this light-as-air breathable Vytex Cloud topper while still benefiting from the support of their existing mattress.” 

Vytex is vastly different from other latex. Rubber sap that is tapped directly from the tree contains less than 40% actual rubber content, with the rest comprised of impurities (proteins, carotenoids, etc.) and waste product from the tree. Vystar’s multi-patented process removes virtually all the allergenic latex proteins and other waste to create a stronger, pure, naturally fresh smelling foam with the added advantage of years of buoyant, 90% more resilient latex. Vytex has natural anti-microbial properties without the dangerous off-gassing and relatively short usable life of petrochemical laden memory foams.

Vytex Cloud ultra-soft 55 density toppers offer a tremendous advantage for those who experience pressure point pain or spend extended time in bed due to medical conditions.  

Vytex Cloud toppers are now available on Amazon.com in 1”, 1.5”, 2” and 3” inch thicknesses for Cal King, King, Queen, Full, Twin XL, and Twin sizes.

About Vytex
Vytex® is the healthiest, purest topper material, offering the ultimate in comfort and durability features:

  • Retains bouncy resilience for decades vs 3 to 6 year lifespan of other foam toppers; 
  • Provides full body support while easing pressure points;
  • Buoyantly floats your body for easy movement, eliminating saggy, overly soft spots;
  • Vytex is virtually allergy free.  It’s multi-patented deproteinization process removes over 99.8% of natural rubber’s proteins that cause latex allergies and odor.   
  • Vytex deproteinization results in a 90% stronger bond for a more durable latex;
  • Breathability ensures sweat-free comfort, resists moisture absorption and bacteria;
  • Naturally repels bedbugs and dust mites;
  • Isolates movement from others for a more restful, uninterrupted sleep, and
  • Won’t discolor like petrochemical based memory foam or polyurethane foam.

Vytex’s environmentally-friendly features:

  • Sustainably produced and 100% biodegradable;
  • Eco-friendly – uses less water and chemicals during manufacture;
  • Free of traditional latex odor without other foams’ masking fragrance;
  • Free of VOCs, phthalates and BPA common to petrochemical foams;
  • Removing impurities makes naturally whiter foam without dyes;

Vytex is currently used in multiple mattress lines, toppers, industrial adhesives, apparel padding and threads, shoes, sports equipment and electrical gloves.  Vystar continues development of new Vytex formulations and is seeking additional manufacturing and development partners for numerous products including condoms, clothing, medical supplies, household products, sports equipment, shoes/sneakers, and industrial products. Contact Steve Rotman at 508-791-9114 or jrotman@vytex.com

Watch us on video at: https://www.vytex.com/blog/category/videos/

About Vystar Corporation:
Based in Worcester, Mass., Vystar® Corp. (OTC Pink: VYST) is the exclusive creator of Vytex Natural Rubber Latex (NRL), a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex and can be used in over 40,000 products. Vytex NRL is a 100% renewable resource, environmentally safe, "green" and fully biodegradable. Vystar is working with manufacturers across a broad range of consumer and medical products bringing Vytex NRL to market in adhesives, gloves, balloons, condoms, other medical devices and natural rubber latex foam mattresses, toppers, and pillows. For more information, visit www.vytex.com.  

Forward-looking Statements: Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of VYST officials are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future VYST actions, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and VYST has no specific intention to update these statements.

Media: Julie Shepherd, Accentuate PR, 847 275 3643, Julie@accentuatepr.com
Investors: Steven Rotman, Vystar CEO, 508-791-9114, srotman@vytex.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/01492af9-1834-4943-a963-1c6f68afe6de

Vytex cloud 55 density topper