Clarus Commerce Hires Two Veterans of the Loyalty Industry

Pair Brings Wealth of Retail Consumer Loyalty Experience

Rocky Hill, CT, Sept. 18, 2018 (GLOBE NEWSWIRE) -- Continuing to invest in its commitment to customer loyalty, Clarus Commerce is excited to announce two new hires, Jillian Dimoff and Carlos Dunlap-Beard. Each will carry the title of VP of Business Development.

Dimoff and Dunlap-Beard are highly respected veterans of the loyalty industry and bring a wealth of combined experience to Clarus Commerce.

Dimoff has more than 15 years of experience covering strategic consulting and program design and the development and management of technology solutions. She brings a wealth of industry knowledge on leveraging data for optimizing the customer experience.

Dimoff worked at Kobie Marketing for the past eight years and served as Director of Business Development since 2015.

Her expertise includes multi-tender and cross-brand loyalty with major Retail brands, in addition to other verticals such as Financial Services, Entertainment, Telecom, and Health Care.

Dunlap-Beard is a Marketing and Business Development Professional with more than 25 years of experience in consumer marketing, customer experience, public relations, and employee/channel incentive accomplishments in multiple industries such as: Financial Services, Retail, Telecommunications, Automotive, Technology, Airlines, Entertainment, and Packaged Goods.

Dunlap-Beard has worked at loyalty companies such as Maritz Loyalty Marketing, Kobie Marketing, CrowdTwist, and Snipp Interactive. Most recently, Dunlap-Beard served as VP, Loyalty Solutions & Business Development at Snipp.

“What initially attracted me to Clarus Commerce is its refreshing take on loyalty marketing, with a focus on premium loyalty programs,” said Dunlap-Beard. “It’s very much an untapped area in customer loyalty and engagement strategies because most brands that offer loyalty programs focus more on ‘me too’ for all consumers and not substantial differentiation that captures the attention of their most valuable customers.”

With Clarus Commerce’s rapid expansion and continued focus on building Premium Loyalty programs for retailers, it continues to grow and provide a unique service to the world of commerce experiences.

“I am very excited to add both Jillian and Carlos to our business development team,” said Michael Iannucci, SVP Business Development and Client Services at Clarus Commerce. “As the need for premium loyalty solutions continues to ramp up, we want to keep building out our team of loyalty experts. We continue to do this with Jillian and Carlos.”

For more information, please contact Clarus Commerce at 860-358-9198; email Clarus at; or visit the Clarus Commerce website at

About Clarus Commerce
At Clarus Commerce, we partner with mid-to-large sized brands to smartly develop, quickly implement, and reliably manage Premium Loyalty programs that increase audience engagement, improve metrics, and provide strategic data that is key to improving retention. Founded in 2001, Clarus Commerce has earned its reputation as a premium benefits provider and continues to create products that bring companies and consumers together, in a mutually beneficial way. For more information, visit



Contact Data