Hollister Co. Teams Up With Sit With Us to Promote Kindness & Inclusivity for National Bullying Prevention Month

Brand to raise awareness and funding for the innovative app through school tours, round-up and product collection

New Albany, Ohio, UNITED STATES

NEW ALBANY, Ohio, Oct. 02, 2018 (GLOBE NEWSWIRE) -- Hollister Co., a division of Abercrombie & Fitch Co. (the company) (NYSE:ANF), and the global retail brand celebrating the spirit of endless summer, today announced its 2018 support of National Bullying Prevention Month. For the company’s sixth annual anti-bullying campaign, the teen retailer is excited to partner with 18-year old Natalie Hampton and her innovative anti-bullying app, Sit With Us.  Hampton created the app when she was just 16 years-old and was a victim of bullying herself. Sit With Us, which aims to help students find allies and lunch buddies at school, has more than 100,000 users in eight countries. 

Natalie’s personal journey and her Sit With Us app will be shared with middle and high schoolers around the US as part of Hollister’s ongoing lunch series with High School Nation.  In addition, Hollister is bringing awareness to Sit With Us and the importance of inclusivity through a product collection available globally, designed in collaboration with Natalie.  The collection is available in stores and online at hollisterco.com, with proceeds benefitting Sit With Us.* Customers can also support the mission by rounding up their purchase at the register in all US Hollister stores and for the first time, online, through the end of October.**

“Sit With Us is the perfect partnership for Hollister, aligning well with Hollister’s brand value of celebrating the freedom to belong.  Natalie’s work to promote kindness and inclusivity is inspiring and we know Sit With Us and Natalie’s innovative app are having a meaningful, positive impact on our customers,” said Kristin Scott, Brand President of Hollister Co. “We’re honored to help amplify Natalie’s message and promote kindness and inclusivity for National Bullying Prevention month.”

“I believe school, and especially lunch, should be fun for everyone. I am incredibly excited to be working with the team at Hollister to help spread this important message of kindness and being inclusive,” said Natalie Hampton. “This series and campaign is a perfect tie to the app and it has been great to see that the simple tool, can be effective and have a positive impact on my peers.”  

In Hollister’s ongoing support of anti-bullying efforts, its focus remains on raising awareness and providing resources for middle and high school students in need. Since launching the initiative in 2013, the company has raised and donated more than $1,750,000 to local, national, and global organizations that support anti-bullying efforts and awarded scholarships to 50 students who have overcome bullying in their own lives.

As announced in July, multi-platinum recording artists, Khalid and Noah Cyrus, are part of the brand’s #CarpeNow initiative for the balance of 2018 and both singer-songwriters will join Hollister and Sit With Us in bringing awareness to this campaign.

Follow @HollisterCo to stay up-to-date on campaign details and exciting announcements around this activation.   

*Up to $25,000. **Up to $100,000 of Round Up donations will be donated to Sit With Us; the balance of Round Up donations will benefit nonprofits that support health and wellness of youth.

About Hollister Co.
The quintessential retail brand of the global teen consumer, Hollister Co. celebrates the liberating spirit of the endless summer inside everyone.  Inspired by California's laidback attitude, Hollister's clothes are designed to be lived in and made your own, for wherever life takes you. A division of Abercrombie & Fitch Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and unique shopping experience through its global e-commerce websites and its approximately 540 retail locations.

About Sit With Us
Sit With Us, Inc. is a 501(c)(3) nonprofit corporation founded by 18-year-old Natalie Hampton. The organization is devoted to developing anti-bullying and kindness programs, including the award-winning Sit With Us mobile app. Natalie was named one of People Magazine’s 25 Women Changing the World in 2017, has been a TEDxTeen Talk participant, and was also a recipient of the 2018 Diller Teen Tikkun Olam Awards. Natalie is in her freshman year at Stanford University.

About High School Nation
High School Nation, like most ideas, was born out of necessity. As public high schools have suffered budget cuts for the music and arts programs, HSN found itself in a unique position to bridge the gap between the creative arts and high school campuses. Through a number of on-campus programs, HSN brings training, career opportunities and inspiration to teen artists nationwide. Focusing on a message that supports a full campus coming together, it was an obvious tie-in to work alongside Hollister and Sit With Us for their wonderful "Lunch is fun for everyone" program. HSN has donated millions in support of public high school arts programs over the past 5 years, and in 2018 launched a sports initiative to help donate and rebuild fitness centers on campuses nationwide. 

Media Contact:
Mackenzie Gusweiler  
Abercrombie & Fitch Co.
(614) 283-6192