Atlanta, GA, Nov. 27, 2018 (GLOBE NEWSWIRE) -- AERT, a division of Oldcastle APG, announced today the addition of Todd Braun as the company’s Vice President-Sales overseeing the company’s national sales network and international business interests. In his role, Braun will be responsible for both sales operations, key customer relations and direct channel sales strategies for the company’s expanding distributor network and retail partner relationships.
An industry veteran with 12-years category experience with James Hardie Building Products, Braun provides AERT with a proven leader to help reshape the organization for sustained momentum and gain market share in the composite decking category.
Braun held multiple roles within James Hardie servicing multiple markets throughout the United States with direct line responsibilities for generating growth before accepting his new position with AERT.
“Innovation is the blueprint for our organization’s future success. To properly deliver this vision- while driving bottom-line results- we sought a sales professional that could bring equally innovative solutions to our sales infrastructure,” AERT President Rich Lankester said. “Todd brings a wealth of expertise to our organization learned from an industry leader in the cladding marketplace that built their respective category. From marketing-sales alignment to data integration for better enablement, Todd has the right skill set and leadership qualities to help forge a new path for AERT.”
Braun stated he looks forward to the challenge ahead.
“AERT has a clear differentiator in this category- that is our product. Already in my short tenure, multiple customers have reiterated our value proposition and that we deliver what we claim in terms of performance. If our product delivers performance and value, it’s my role to align our troops with data-driven insight so we can deliver the needed support and education to drive sales,” Braun said. “It’s a challenge, no doubt, but one I’m excited to tackle along with my team.”
About Composite Decking at Oldcastle APG:
Oldcastle APG, a CRH company, manufactures composite deck boards and related products serving a range of retail and distribution customers across North America under the MoistureShield brand. With a proven track record of innovation and product performance, MoistureShield delivers superior composite products sourced from recycled wood fiber and recycled polyethylene plastic for the building and construction markets. For more information, visit.www.moistureshield.com
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