Selligent Marketing Cloud Appoints Ex-SAP Leader as New VP of Engineering

San Jose, California, UNITED STATES

REDWOOD CITY, Calif. and BRUSSELS, Belgium, Dec. 05, 2018 (GLOBE NEWSWIRE) -- Selligent Marketing Cloud, the B2C marketing automation company, today announced the appointment of Lars Wiesner as its new Vice President of Engineering. In this position, Wiesner will report to Selligent Marketing Cloud Chief Operating Officer, Chris Botting, and focus on leading the company’s engineering team and activities.

An executive with more than 20 years experience, Wiesner brings with him an impressive track record in software engineering, agile methodologies and team management. He joins Selligent Marketing Cloud after successful ventures at SAP, Wincor Nixdorf and, most recently, Diebold Nixdorf, where he acted as Head of Retail Software Products.

“Lars’ extensive experience in leading international organizations will undoubtedly prove instrumental in assuring our current growth trajectory,” said Chris Botting. “He will play a critical role in leading our engineering team. Not only does Lars have a strong technical background but his proven experience will be a major asset in our client- and partner-focused mission.”

“I am delighted to be part of Selligent Marketing Cloud,” said Wiesner. “Selligent has a long and successful history that other MarTech vendors could only wish for. I look forward to leading all engineering efforts in both Europe and in the U.S.”

About Selligent Marketing Cloud
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service.

Learn more at and connect with the team at TwitterLinkedIn, and our blog.


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