Reputation Institute Announces the Most Reputable Companies Among Market Influencers Worldwide for 2018

Global RepTrak Market Influencer study reveals new model for measuring corporate reputation among a critical stakeholder and pivotal importance of corporate responsibility

Boston, MA, Dec. 11, 2018 (GLOBE NEWSWIRE) -- Reputation Institute (RI), the world’s leading provider of reputation measurement, management and intelligence services, today announced the 2018 Global RepTrak® Market Influencer study naming the world’s most reputable companies with the best reputation scores among the highly influential audience. This discreet sub-set of the General Population is categorized as wielding disproportionate social, economic and/or political influence. They are identified by a unique set of proactive behaviors and content interests, and are especially prone to significant social media engagement.

Google, LEGO, and Adidas are among the companies with strong reputations among market influencers. The top 10 leading companies globally recognized in RI’s 2018 Global RepTrak Market Influencer study include (in alphabetical order):

  • Adidas [OTCMKTS: ADDYY]
  • Canon [NYSE: CAJ]
  • Google [NASDAQ: GOOGL]
  • Intel [NASDAQ: INTC]
  • Michelin [OTCMKTS: MGDDY]
  • Netflix [NASDAQ: NFLX]
  • Rolex
  • Sony [NYSE: SNE]
  • The LEGO Group
  • The Walt Disney Company [NYSE: DIS]


The world’s largest reputation study of its kind, the Global RepTrak Market Influencer study is based on more than 39,000 individual market influencer (MI) ratings and is inclusive of 145 nominated companies. The data was collected in the first quarter of 2018. The study captures unique insights into the dynamics behind MIs and their reputational impact. The global study shows what drives company reputation among MIs, and the direct correlation between corporate reputation and stakeholder support.

“Through social media, market influencers can readily impact a company’s reputation and ultimately shape business outcomes with both positive and negative influence,” said Nicolas Georges Trad, President and Co-Founder of Reputation Institute. “Market influencers are leading indicators of reputation – the harbingers of what’s to come.”

“Improving corporate responsibility [CR] is the largest opportunity for increasing the support of market influencers,” said Kasper Ulf Nielsen, Chief Product Officer and Co-Founder of Reputation Institute. “Influencers give global companies the highest scores on Products/Services and Financial Performance – and score them the lowest on CR. Having a positive influence on society and behaving ethically is key. Companies need to be proactive as good corporate citizens to insulate against potential market influencer backlash.”

Key findings from the study demonstrate that enhancing company familiarity among MIs yields positive dividends in reputation and stakeholder support. Even though MIs are generally more familiar with global companies, building even greater levels of intimacy has reputation upside. MIs reward good reputation with more support than non-MIs, and companies that successfully manage their reputations with this stakeholder group gain the benefits encompassing a wide range of other supportive behaviors.

For more information, view the 2018 Global RepTrak Market Influencer study and download the report and full rankings at: 

Learn More and Know Your Reputation Score
Annually, RI measures the reputation of thousands of companies using the RepTrak framework, including measures of the most highly regarded multinational companies in 15 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States.

To get your company’s 2018 score and learn how you can improve your ranking and grow your stakeholder support, just ask us at:

About Reputation Institute
Reputation Institute (RI) powers the world’s most reputable companies. We are a data-driven, reputation insights advisory firm, and provider of peer-to-peer membership services. By mining media conversations, measuring stakeholder perceptions and providing reputation management services, we unleash the potential of Reputation Intelligence to build better companies. Our proprietary RepTrak® model tracks and analyzes the reputation of companies, CEOs, cities, and countries. We are most widely known for the Forbes-published Global RT100.  Learn more at:


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