Consumer Brands Can Now Create Intelligent Demand Forecasts with Alloy

New capability will help brands create more timely and actionable forecasts using true consumer demand, accelerating response time and increasing profits

San Francisco, UNITED STATES

SAN FRANCISCO, Jan. 08, 2019 (GLOBE NEWSWIRE) -- Alloy, a demand-driven sales and supply chain platform, today announced the addition of intelligent demand forecasting to its product offerings. This feature enables consumer brands to use dynamically-updated forecasts to support daily business decisions.

In today’s rapidly changing consumer goods market, forecasting needs to be a continuous process. Dynamic forecasting makes it easy for brands to quickly identify insights from mountains of data and take advantage of sales opportunities while minimizing costs. Alloy’s demand forecasting is built on the modern fundamentals of forecasting in an uncertain world:

  • Integrated. Automatically collects the most up-to-date and granular consumer demand data to develop forecasts for every SKU, at every location and e-commerce channel
  • Intelligent. Continually improves forecasts with the latest AI and data science models, taking into account point-of-sale and e-commerce sales, out-of-stocks, pricing, promotions, special events, weather, and other top causal factors
  • Actionable. Enables proactive alerts to notify the right people when opportunities arise and provides prescriptive recommendations to align inventory with consumer demand
  • Transparent. Offers full visibility into how forecasts were developed to build trust and alignment between sales and supply chain teams

With this new capability, brands can increase the agility with which they sense and respond to consumers’ preferences. By more closely aligning supply with true demand, brands effectively decrease lost sales due to out-of-stocks, prevent losses from excess inventory, improve their overall customer service levels, and grow sales.

“Many brands today rely on sales forecasts that use months-old sell-in data, meaning that they don’t have the most updated and accurate information at their disposal when making key decisions,” said Joel Beal, CEO and co-founder of Alloy. “Our mission is to empower brands with better data and tools, so intelligent demand forecasting is a natural next step for our platform and a key component of our product offerings, such as demand planning.”

The announcement comes at an exciting time for the company, which also recently brought on Rebecca Olson as Vice President of Sales. Rebecca joins Alloy with a background in strategy and helping companies use technology to fuel revenue growth and improve business operations. Most recently, she was VP of Strategic Accounts at Gainsight and, prior to that, a Project Leader at The Boston Consulting Group. In her role, Rebecca will strengthen existing relationships with clients like Facebook and Soludos while expanding Alloy’s message to additional brands. Alloy’s growing client portfolio includes recent additions such as personal care product company Native, robotics brand Anki, and coding kit company Kano, named one of Time Magazine’s Best Inventions of 2018.

About Alloy
Founded in 2017, Alloy is the modern analytics and planning software solution for consumer-driven brands. The purpose-built platform enables leading and fast-growing consumer goods companies to evaluate, predict, and respond to true demand with agility and efficiency. With Alloy, brands can analyze sales and inventory at both macro and micro levels, down to the individual store and SKU, to accelerate insights, drive growth, and optimize the supply chain. For more information, please visit

Cindy Chow