Boutique La Vie en Rose Inc. Selects Techni-Connection’s integrated solution with CGS BlueCherry® PLM and Cegid’s Retail Management & POS Solution

Retailer looks to boost product development, planning & support its worldwide growth

NEW YORK, Feb. 12, 2019 (GLOBE NEWSWIRE) -- CGS, a global provider of business applications, enterprise learning and outsourcing services and Cegid, a leading provider of software solutions for retail, today announced that Boutique La Vie en Rose Inc., Canadian retailer, owner of lingerie, loungewear and swimwear chain la Vie en Rose as well as Bikini Village stores, offering brand name swimwear for both men and women, chose the unified retail commerce solution provided by CGS and Techni-Connection, a systems reseller and integrator of Yourcegid Retail Y2, a comprehensive Retail Management and POS platform. The Montreal-based retailer chose BlueCherry® Product Lifecycle Management (PLM), an essential module within the BlueCherry Enterprise Suite of solutions, providing end-to-end capabilities for apparel and consumer lifestyle brands. The company selected Cegid for its deep retail and fashion expertise, international coverage and extensive POS management capabilities delivered via Software as a Service (SaaS).

Boutique La Vie en Rose Inc., owned by François Roberge, began an extensive search in 2017 for retail management, PLM and merchandise planning to support its digital transformation initiatives. Ultimately, the company selected Techni-Connection’s proposed solution of CGS for its BlueCherry PLM and Design & Sourcing Suite and Omnichannel Merchandise Planning; and Cegid for its Omnichannel POS and retail management solution to adapt to modern shopping habits. With the combined team’s extensive expertise and resources in the consumer lifestyle products market, the suite will help support the company’s growth, eliminate manual processes and improve overall productivity.

“To achieve our global growth plan, we looked at applications available to apparel and fashion companies like ours,” said Éric Champagne, Chief Information Officer of Boutique La Vie en Rose Inc. “We selected CGS and Cegid with Techni-Connection for their comprehensive solutions. Working jointly with CGS, Techni-Connection and Cegid, we believe we have the best partnership to accomplish our goals.”

“With more than 30 years of fashion and apparel experience, CGS understands the value of having the right solutions in place to help business operations run efficiently and effectively,” said Paul Magel, president, Business Applications and Technology Outsourcing division, CGS. “We’re excited to have Boutique La Vie en Rose Inc. join the BlueCherry community and to help further its growth with BlueCherry PLM to support its growing operations.”

“The key to providing the solution that Boutique La Vie en Rose Inc. needed for its digital transformation was bringing together the most innovative, best-of-breed solutions on the market, and to integrate them. The Techni-Connection development team worked with CGS to integrate BlueCherry and Yourcegid Retail Y2, providing the tools necessary for Boutique La Vie en Rose Inc. to advance with its five-year growth plan,” said Kenneth LeBlanc, Founder & CEO of Techni-Connection. “Working with Boutique La Vie en Rose Inc. has been an absolute pleasure, and we look forward to continuing our relationship as we provide support for many years to come.”

“To create a remarkable customer relationship, brands need to provide a unified and frictionless shopping experience regardless of channel. That unified approach cultivates brand differentiation and, ultimately, loyalty,” said Donna Armstrong, COO of Cegid North America. “Boutique La Vie en Rose Inc. is an example of a retailer ready to challenge outdated retail models. We're proud to help the brand strengthen its operational retail foundation, seize new growth opportunities locally and internationally and, equally important, convert every possible sale, be it online or in-store.”

About Boutique La Vie en Rose Inc.
Founded in 1985, Boutique la Vie en Rose Inc. has become the leading Canadian retailer specializing in lingerie and swimwear since its acquisition in 1996 by François Roberge. With over 3,000 employees, the company headquartered in Montreal, counts over 245 stores across Canada operating under two distinct banners, la Vie en Rose and Bikini Village. With the opening of nearly 100 la Vie en Rose points of sale in 14 countries since the beginning of its international expansion in 2004, Boutique la Vie en Rose Inc is a true Canadian success story and plans on continuing its growth by doubling its sales revenue in the next five years.

About CGS
For 35 years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through business applications, enterprise learning and outsourcing services. CGS is wholly focused on creating comprehensive solutions that meet clients' complex, multi-dimensional needs and support clients' most fundamental business activities. Headquartered in New York City, CGS has offices in the U.S., Canada, Chile, Romania, Israel and India. For more information, please visit and follow us on Twitter at @CGSinc and @BlueCherryCGS and on Facebook.

About Cegid
Cegid is a major provider of business management solutions, with proven experience as a leader in SaaS management solutions.  Cegid‘s mission is to enable retailers to never miss a sale in the digital age and seize new growth opportunities by delivering a unified, personalized shopping experience in-store, online, anytime, everywhere. Our cloud-based unified commerce platform includes features such as order management, merchandising and inventory management, digital and Mobile POS, Clienteling, CRM and retail analytics and is available in SaaS or on-premises. Over 1,000 retailers and 70,000 stores in 75 countries trust Cegid to reinvent the customer experience, digitize their stores, maximize sales, and succeed with unified commerce. Cegid has 2,400 employees and sells its solutions in 75 countries. In 2017, Cegid recorded a turnover of €332 million. Pascal Houillon has been the CEO since March 2017.
We support clients including Barbour, Clarins, Delsey, Estee Lauder, Gant, Havaianas, Lacoste, Leica, L’Occitane, Paul Smith, Quiksilver, Ted Baker, and Yves Rocher.

About Techni-Connection
Techni-Connection (TCI) specializes in onsite IT technical support and the sale, implementation, and support of IT retail systems anywhere in North America. With its large network of technicians, Techni-Connection solves problems 24/7/365 across Canada. Founded in 1995 by Kenneth LeBlanc, Techni-Connection started by installing and ensuring technical support in theaters across North America. Today, TCI is the #1 IT services provider for movie theaters, with more than 80% of the Canadian market (over 3000 terminals, 800 kiosks). With this experience, TCI gained the technical skills needed to develop its activity in the Hospitality and Retail industries. In 2009, TCI became the first CEGID partner in Canada, a software publisher of customized Point-of-Sale management solutions. TCI installs the Yourcegid Retail software as well as supporting its many Canadian retailers. Thanks to its personalised IT solutions and expertise, Techni-Connection has built long-term relationships with many of its clients, companies that TCI has been working with for over 23 years. For more information, please visit

Media Contact:

Susan Sweeney, CGS

Kate Connors (for CGS)  

Kevin Blanchard (for Techni-Connection)

Djamel Toubrinet (for Cegid)