iperceptions Appoints Pascal Cardinal as new President and Chief Executive Officer

Montreal, Quebec, CANADA

Current iperceptions CEO Martin Le Sauteur transitions to new role as Chairman of the Board

MONTREAL, Feb. 12, 2019 (GLOBE NEWSWIRE) -- iperceptions, a global leader in Customer Experience Management (CEM) solutions, today announced the appointment of Pascal Cardinal as its new President and Chief Executive Officer. Cardinal transitions from his current role as Chief Operating Officer of iperceptions, and succeeds iperceptions’ current CEO Martin Le Sauteur, who moves to the role of Chairman of the Board of iperceptions.

“Selecting Pascal as iperceptions’ new CEO was a natural decision,” said Martin Le Sauteur, Chairman of the Board at iperceptions. “Having worked with Pascal over many years, he brings strong leadership, extensive industry knowledge and an eye for innovation that has made him successful in every project he tackles, and which will be integral in leading iperceptions into the future.”

“I am truly thrilled at this opportunity to lead the iperceptions team during this exciting time in our industry,” said Pascal Cardinal, CEO of iperceptions. “iperceptions owns an impressive track record of improving the Customer Experience for global clients and Fortune 500 brands through its expert-guided approach. I look forward to continue working alongside the great team of experts here at iperceptions and build on the company’s success that has helped it become an industry leader.”

Cardinal has been a player in the digital and IT industry since 1996. Since joining iperceptions in January 2017, Cardinal has headed numerous projects that have expanded the company’s suite of products and services, including:

  • Growing the iperceptions solution to include omnichannel capabilities
  • Championing iperceptions in its efforts to obtain HITRUST CSF® certification for the iperceptions platform and meet the rigid information security compliance requirements for the Healthcare sector
  • The introduction of iper.text, an AI-powered Text Analytics solution

Prior to joining iperceptions, Cardinal was Director of Innovation at Mediative, a division of Yellow Pages Group and one of Canada’s largest digital media agencies. He also held management positions at Virtual Paper and Generation Flash, and co-founded Streamtheworld, a streaming solutions provider for broadcasters, which was later acquired by Triton Media.  

About iperceptions
Founded in 1999, iperceptions is a global leader in Customer Experience Management (CEM) solutions, guiding the world's most respected brands to become customer-centric organizations. Using an expert-guided approach and Enterprise-class technology, iperceptions transforms feedback into insights that allow brands to more quickly align and deliver optimal experiences across the customer journey. iperceptions offers a full range of Analytics and Project Management services powered by a team of experts that has managed 1000s of customer feedback programs in 35 languages for Automotive, Retail, Hospitality, Finance, Education and Telecommunications brands.

To start doing CEM that is guided by experience, visit iperceptions.com.

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