Winston-Salem, NC, March 07, 2019 (GLOBE NEWSWIRE) -- Today Inmar announced that Heather George, SVP of Brand Strategy at Lowes Foods, is a keynote speaker at the 2019 Inmar Analytics Forum, March 25 - 27 in Winston-Salem, NC.
The keynote session, “What Big Data Doesn’t Tell You” on Wednesday, March 27, will share insights on the powerful brand transformation that the regional grocer has experienced in the last few years. Heather will focus on the impact of "small data" obtained through profound conversations with shoppers in the intimacy of their home, and will also speak to the importance of reading beyond big data to understand key emotional drivers that influence shopper behavior and will shape the future of retail.
As SVP of Brand Strategy at Lowes Foods, Heather has been instrumental in renewing the company’s direction and transforming the Lowes Foods brand. She was drawn to the grocery business by the challenge of razor-thin profit margins and a chance to be part of a third-generation family endeavor. Heather’s retail background spans over 25 years with prior experience at Pier 1 Imports, Shaw’s Supermarkets and Coles Meyers in Australia.
“We are thrilled to welcome Heather George to the Inmar Analytics Forum keynote stage,” said David Mounts, Chairman and CEO of Inmar. “Attendees will no doubt be inspired by her impressive experience and dedication within the grocery business. They’ll walk away with a new-found inspiration to leverage data and shopper insights to innovate and build relationships with their own customers.”
The 2019 Inmar Analytics Forum expects to attract more than 500 attendees to learn how to implement data-driven strategies for improving consumer and patient outcomes. The registration deadline is March 26, 2019.
For more information, and to register, please visit https://inmarforum.com/.
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About Inmar
We reimagine everyday business challenges through market-driven commerce, analytics and technology solutions that are built to solve some of industries’ biggest obstacles to growth. Inmar’s customer-centric approach is evident through our success helping companies dynamically engage audiences, build brand loyalty, create efficiencies and drive profitable growth.
Our solutions, such as prescriptive analytics, shopper and patient engagement, activation technologies and e-commerce platforms, are inspired by a new age of digital and technology-savvy consumers with changing expectations and behaviors, illuminated through advanced analytics and behavioral economics. We help leading Fortune 500 companies and emerging brands grow while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives.
For more than 35 years, we have served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helping them redefine innovation. For more information about Inmar, please follow Inmar on Twitter, LinkedIn or Facebook, or call (866) 440-6917.