ePlay’s Big Shot App User Retention Grows

Big Shot Basketball reaches targeted retention rate threshold of 56% as the ePlay mobile game approaches commercial launch

LOS ANGELES and CALGARY, Alberta, March 15, 2019 (GLOBE NEWSWIRE) -- ePlay Digital Inc. (CSE:EPY) today announced Big Shot™ Basketball Beta augmented reality mobile game reaches targeted retention rate threshold of 56% as the ePlay Digital mobile game approaches commercial launch.

Big Shot Basketball, ePlay's first flagship, Pokemon Go style game, is currently in open beta on Apple App Store. Through continuous feedback with users, NBA players, broadcasters, advertisers, sponsors, and influencers Big Shot has added great new features, advanced augmented reality content, mini-games, and challenges which have improved user-retention in the last 14-days by over 120%.

“User and stakeholder feedback throughout our development process has helped create the forever sports game that blends real-world game points, teams, sports stars, and scores in a digital and physical world through augmented reality,” says Trevor Doerksen, CEO of ePlay Digital. “Big Shot players engage with professional sports, it’s evergreen and every day. We think it’s the first forever sports game that people will play for the rest of their lives.” 

Big Shot players engage with NBA player’s real-world match data to win Big Shot virtual world challenges. Discover great NBA players, add them to your Big Shot Roster, enter them onto your Dream Team or Daily Challenges and earn more points.

Big Shot Basketball is expected to have its commercial launch announced soon. The game will be launched in specific markets with sponsors and partners. In conjunction with various discussions with sponsors and publishers, ePlay is fielding interest for additional sports, territories, and game experiences powered by its game and technology portfolio to bring to market now and leading to world-class sports, esports, and entertainment events such as World Cup and Olympics.

Recently, the company announced the upcoming Big Shot Battle Royale™ format for the game and the ability to win “Red Carpet Invites”. Daily Big Shot Battle Royale™ winners receive a red carpet invite to the Big Shot launch in Los Angeles. Winners will be eligible to join sports, esports, and entertainment celebrities on the red carpet at this very special event by playing Big Shot Battle Royale™.

The massive multiplayer game allows head-to-head multiplayer action between Big Shot players fighting elimination during live NBA matches. Big Shot Battle Royale™ is the only live massive multiplayer game synced to actual NBA matches. Watching basketball live or on TV is a lot more fun with Big Shot Battle Royale. Big Shot Battle Royale™ is like other multiplayer mobile games - combining massive multiplayer, live streaming, scavenger mode, and even as special form of combat in a last-player standing format.

Follow ePlay on Twitter, Facebook, and Instagram
Follow BigShot on Twitter, Facebook, and Instagram

About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.

ePlay’s wholly owned subsidiary, Mobovivo esports specializes in augmented reality, mobile game development and mobile esports streaming.

NBA is registered trademarks of NBA in the United States and other countries. Apple, App Store, and iPhone are registered trademarks of Apple Inc. in the United States and other countries.

Further Information
Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/

For further media  information, or to set up an interview, please contact:
ePlay Digital Inc.
(310) 684-3857
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com

Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

Cautionary and Forward-Looking Statements
This news release contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward-looking statements or information. More particularly and without limitation, this news release contains forward-looking statements and information relating to third-party research and analysis, and the Company's corporate strategy. Although management of the Company believes that the expectations and assumptions on which such forward-looking statements and information are based are reasonable, undue reliance should not be placed on the forward-looking statements and information since no assurance can be given that they will prove to be correct, and management can neither agree or disagree on specific conclusions contained in the research report.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as making investment decisions. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. These include, but are not limited to, the Company's ability to identify and complete suitable acquisitions to further the Company's growth as well as risks associated with the Company's ability to commercialize the digital sports sectors in general such as operational risks in development, research and regulatory delays or changes in plans with respect to research projects or capital expenditures; the uncertainty of the market; the uncertainty of estimates and projections relating to costs and expenses; marketing and commercialization; loss of markets; competition; incorrect assessment of the value of any technologies acquired and failure to realize the anticipated benefits of such acquisitions; ability to access sufficient capital from internal and external sources; failure to obtain required regulatory and other approvals and changes in legislation, including but not limited to tax laws, and government regulations. Accordingly, readers should not place undue reliance on the forward-looking statements, timelines and information contained in this news release. Readers are cautioned that the foregoing list of factors is not exhaustive.

The forward-looking statements and information contained in this news release are made as of the date hereof and no undertaking is given to update publicly or revise any forward-looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws or the Exchange. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement.