Pepper Food Service Brings Japanese DIY Restaurant Pepper Lunch to NY!

NEW YORK, March 21, 2019 (GLOBE NEWSWIRE) -- Cook It Your Way and Enjoy! is the motto of Pepper Lunch, the Japanese fast-casual DIY teppan restaurant that will open its first NYC location at 243 West 54th Street on March 21st. With high-quality ingredients, reasonable prices, and the unique “cook-your-own-meal” concept, Pepper Lunch will add more sizzle to New York City’s food experiences.

Owned by Pepper Food Service Co., Ltd, the company behind the Japanese Steakhouse chain Ikinari Steak, Pepper Lunch was founded in Japan in 1994 and has expanded to over 470 stores in 16 countries all over the world including Singapore, Australia, and Hong Kong. The chef and restaurateur Kunio Ichinose established Pepper Lunch with Pepper” being an essential spice used in the food preparation, and “Lunch” referring to the reasonable prices offered all day.

At Pepper Lunch, every diner is their own master chef; they get to enjoy the excitement and entertainment of cooking up their own sizzling meal. After ordering at the counter, guests will be served their dish on a personal-size teppan iron platter heated to 500ºF. Customers then cook the “sizzling” ingredients to their preferred temperature. Since the teppan remains hot for more than 20 minutes, diners can enjoy the meal warm until the very last bite!

Pepper Lunch will center its menu on Steaks and Pepper Rice. Steak choices include the Hamburg Steak with Eggs ($12.50), the high-quality Angus Sirloin Steak ($20.90 for 8 ounce), and Chicken Steak ($12.50 for 8 ounce). Pepper Rice selections include their signature Classic Beef Pepper Rice ($11.50), as well as Eel Pepper Rice ($15.50), Salmon Pepper Rice ($12.10), and fun takes including Bacon Cheese Pepper Rice ($11.50) and Sambar Pepper Rice ($12.00). Sides include classic steak accompaniments such as Onion Rings and French Fries, while rice, miso soup and salads are offered to complete a balanced meal. Beverages include beer, wine and soft drinks.

Pepper Lunch first expanded to the United States in 2018 with a Los Angeles location; Las Vegas and Houston are scheduled to open this year

 Pepper Lunch Broadway
243 West 54th Street,
New York, NY 10019
11 am -11 pm

Hall PR
Steven Hall     
New York: 161 West 23 Street, 3rd Floor   New York, New York 10011   Phone: 212-684-1955   Fax: 212-675-9388
San Francisco affiliate: Andrew Freeman & Co 1212 Market Street, Suite 330 San Francisco, CA 94102   Phone: 415-781-5700
Tokyo affiliate:  Office K2M   上原2丁目48-10 第二大貴ビル32 Shibuya, Tokyo 151-0064 Japan   03-5738-2261