Media Advisory: Zignal Labs’ Alex Smith To Present at USC Annenberg’s 29th Annual Kenneth Owler Smith Symposium

San Francisco, California, UNITED STATES

SAN FRANCISCO, March 25, 2019 (GLOBE NEWSWIRE) -- On Thursday, March 28th, Alex Smith, Senior Data Visualization Engineer for Zignal Labs, a leading media analytics and brand measurement technology company, will join a panel on “PR Tech: The Future of Technology in Communication” at the Kenneth Owler Smith Symposium. Hosted by the USC Annenberg’s School for Communications and Journalism, the panel will be moderated by Melissa Waggener Zorkin, CEO & President of WE Communications. Other panelists include Edith Moy, Managing Editor, Data Driven News for Bloomberg, and Gary Brotman, Head of AI Strategy for Qualcomm.

The Kenneth Owler Smith Symposium is USC Annenberg’s annual overview of the public relations industry. It has been the premiere event for public relations students and practitioners in Southern California since its inception in 1990.

In his role at Zignal Labs, Smith has led the development of stunning visualization products, including Zignal Influence Intelligence and Zignal Command Center, two product offerings that utilize big data and machine learning to help the Fortune 1000 customer-base build and protect their brands. Prior to joining Zignal Labs, Smith served as a Senior Applications Software Engineer for NASA’s Jet Propulsion Laboratory.                   

Who: Alex Smith, Senior Data Visualization Engineer, Zignal Labs
What: 29th Annual Kenneth Owler Smith Symposium on Public Relations
When:Thursday, March 28, 2019, 5 P.M. – 8 P.M. PT
 5:00 PM – Reception
 6:30 PM – Panel Program
Where:Wallis Annenberg Hall (ANN), Forum and L101, 3630 Watt Way, Los Angeles, CA

About Zignal Labs
Zignal Labs is the world’s leading media analytics company, helping companies build and protect their most valuable asset: their brand. With unparalleled expertise in big data, machine learning and media measurement, Zignal empowers communications and marketing teams to build trust and credibility in their brands. Insights from the Zignal platform help the Fortune 1000 measure the impact of their earned media programs, mitigate reputational risks and inform strategic decision-making. Headquartered in San Francisco with offices in New York City and Washington D.C., Zignal serves customers around the world, including IBM, NVIDIA, Airbnb, Citrix, DTE Energy, The Sacramento Kings, Uber and FleishmanHillard. To learn more, visit:


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