Leading Podcast Where Brains Meet Beauty™ Enters the Lifestyle Category Through the Launch of Exclusive Scent, Curiosity

New York, New York, UNITED STATES

New York, NY, March 25, 2019 (GLOBE NEWSWIRE) -- The top-rated beauty career industry podcast, Where Brains Meet Beauty™, founded and hosted by Jodi Katz, founder of Base Beauty Creative Agency will launch a namesake candle, Curiosity to celebrate the podcast’s second anniversary and continued success.

Where Brains Meet Beauty™ is evolving into the lifestyle category with the launch of signature scent, Curiosity. Created with Caroline Fabrigas, CEO, Scent Marketing Inc. and Co-Founder ScentInvent Technologies, who has held key positions at Estee Lauder, Chanel, Prada Lancôme and Clarins, Curiosity was a unique and exciting challenge. With expertise steeped in producing memorable space scenting for retail and hospitality, Curiosity was created to embody the philosophy and pillars of the digital medium. Insight, empowerment, confidence and playfulness. The scent composition contains Citrus Groves, Eucalyptus Leaves, Sea Salt Mist Accord and Redwood. The soy based, gender neutral scent with a burn time of approximately 80 hours is presented in a frosted glass jar and packaged in 100% recyclable packaging serving as a self-mailer container to reduce packaging waste. Curiosity retails for $50.00 on wherebrainsmeetbeauty.com.

Creating a tangible product that emulates the ethos of the Where Brains Meet Beauty™ podcast was second nature for Katz, brand builder and Founder and Creative Director of Base Beauty Creative Agency. “Curiosity and the aspiration to learn more about the people within my industry, not just their success story, but their authentic human story, is what drove me to launch Where Brains Meet Beauty™. Two years later, I have had countless emotional and enlightening conversations with compelling beauty industry leaders, launched an in-store podcast residency at the Saks Fifth Avenue New York City flagship and am now introducing a signature scent that represents Where Brains Meet Beauty™ and pushes boundaries for podcasts. My career is building brands; I am now building my own,” shares Jodi Katz, Founder and Host of Where Brains Meet Beauty™.

Earlier this year, Where Brains Meet Beauty™ launched its in-store residency on the luxury beauty floor at the Saks Fifth Avenue New York City flagship. The podcast is recorded monthly during live events on “Beauty on 2.” Katz invites curious fans to experience the in-person interviews with revered industry icons, offering the audience a rare point of view. Notable guests include Taryn Toomey, fitness guru and founder of The Class by Taryn Toomey, Laura Slatkin, founder of Nest and Trish McEvoy, founder of Trish McEvoy Ltd.

Katz continues to apply expertise gained through years of helping beauty brands to realize their full potential by setting no limits on Where Brains Meet Beauty™.

About Where Brains Meet Beauty™:

Host Jodi Katz, beauty marketing expert and Founder & Creative Director of Base Beauty Creative Agency, welcomes guests into a relaxed, authentic and humanizing conversation about their career journey, from the struggles to the highs, and the roller coaster ride in-between. Jodi is not a reporter and she’s not ogling stats. She’s part James Lipton, part Andy Cohen, seeking to reveal wisdom and insightful stories that will inspire future leaders in beauty and beyond. If you have a job or want a job, this podcast is for you. Where Brains Meet Beauty™ was founded January 2017.

Follow our journey at http://www.wherebrainsmeetbeauty.com/ and https://www.instagram.com/wherebrainsmeetbeautypodcast/.

PR Contacts:
Cate Charney                                                                                                                                                
Base Beauty Creative Agency                                                                                                                                                  


Curiosity by Where Brains Meet Beauty™ Curiosity by Where Brains Meet Beauty™

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