Germany Entering an Era of Elevated Reputation Risk

The 2019 Annual Germany RepTrak® 100 Study Reveals New Era of Corporate Responsibility –the internet of things, cyber physical systems, AI, the environment, global trade tension, changing human values, and desire for enhanced connectivity are fueling change

Munich, April 10, 2019 (GLOBE NEWSWIRE) -- Reputation Institute, the global leader in reputation intelligence, today announced the 2019 Annual Germany RepTrak® Study, based on more than 25,000 individual ratings from among the informed general public in Germany.  

The survey quantifies the public’s perception of corporate reputation, based on the emotional bond stakeholders have with companies, and reveals how this deep connection can drive supportive behavior such as the intent to purchase, likelihood to recommend, and willingness to work for the company.
“This year’s results demonstrate an important inflection point. We are now in an era when companies need to go beyond just social responsibility – they must have fiscal, social, environmental, and employer responsibility,” said Stephen Hahn-Griffiths, Chief Reputation Officer at Reputation Institute. “There is unique opportunity for a company to raise the bar and deliver on higher expectations for a holistic commitment to corporate responsibility.”
The top 5 companies in 2019 were all members of the top 10 in 2018. Retail and consumer companies make up 6 out of the top 10 leading companies in Germany.

This year’s top ten companies with the best reputation in Germany are: 

  1. Miele             6. Canon 
  2. DM                7. Sony 
  3. Bosch            8. Michelin 
  4. Lego              9. Samsung 
  5. Haribo          10. Adidas 

The Hospitality industry earned the top spot amongst industry rankings, while the Energy industry finds itself at the bottom of the list. The Industrial segment, Hospitality as well as Services show the biggest rank improvements – with the latter moving from a weak to an average reputation. Technology faces the single biggest rank decline among industries, followed by a continued softening for the Transport sector.

For more information on the findings, you can contact us here.

Learn More and Know Your Reputation Score

Annually, Reputation Institute measures the reputation of thousands of companies using the RepTrak model, including measures of the most highly regarded multinational companies in 15 countries including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States. To get your company’s 2019 score and learn how you can improve and grow your stakeholder support, just ask us at: <weblink>

About Reputation Institute

Reputation Institute is the leading data, analytics, and insights platform powering global companies to build credibility worldwide. We help the world’s largest companies build credibility with the people that matter most to them by delivering data-driven insights about how they are truly perceived. Learn more at: 


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