Robert (Bob) Purcell appointed CEO


OREM, Utah, April 18, 2019 (GLOBE NEWSWIRE) -- Effective today, VIA Motors International, Inc.  announces the appointment of Robert (Bob) Purcell as the new Chief Executive Officer (CEO), replacing Peter Guile. Mr. Purcell has been Chief Operating Officer (COO) of the company since March 2015.

“We are really excited to now have Bob as the CEO of VIA Motors,” said Bob Lutz, Chairman of the Board of VIA Motors. “Bob has deep automotive experience and has led electric and hybrid vehicle programs and companies for over 25 years. Bob has the brains, the passion and the guts to be a great CEO.”

Bob Purcell is a recognized leader in the world auto industry. He held key leadership positions in the General Motors Corporation, Boston-Power advanced battery company and Protean Electric, a leader in in-wheel electric drive motors, before joining VIA as the COO in 2015.

“I am honored to become the CEO of VIA Motors. VIA is an industry leader, providing cost-effective electric and hybrid drive systems for commercial vehicles applications,” said Mr. Purcell. “We are now looking to expand our presence in the world markets, and I am excited to be leading that effort.”

General Contact Info:
VIA Motors International, Inc.
165 Mountain Way Drive
Orem, UT 84058 USA

A photo accompanying this announcement is available at

Robert Purcell