BlueVine Appoints Silicon Valley Veteran Herman Man to Chief Product Officer

REDWOOD CITY, Calif., May 14, 2019 (GLOBE NEWSWIRE) -- BlueVine, which provides small- and medium-sized businesses with access to fast and simple online financing, announced today that it has named Silicon Valley technology and engineering veteran, Herman Man, its Chief Product Officer. In this role, Man will focus on developing the next generation of BlueVine products and oversee the company’s product vision, strategy, design and execution to deliver on its mission to provide fast, fair and easy financing solutions every small business needs to thrive.

Man spent the past two decades building software and leading product strategy across technology startups and multinational corporations alike. He most recently held the role of Vice President of Product and Partnerships at Xero, an accounting software company focused specifically on the small- and medium-sized business market. Man also previously held several leadership roles at Microsoft across Windows and Azure and received multiple patents for his work across identity, distributed systems and commerce platform initiatives. 

Additionally, Man served as Director of Product Management for software-as-a-service digital marketing platform, Hearsay Social. Before that, he co-founded Chewsy – a crowdsourced restaurant recommendation platform and mobile application. At Chewsy, Man was responsible for leading service architecture, design and development.

“As we continue to expand our product offerings, it is absolutely critical we have the leadership in place to take the company to new heights,” said Eyal Lifshitz, CEO and founder, BlueVine. “With both a proven track record of creating winning products, and a history in and passion for helping small businesses overcome financial challenges, Man is the ideal leader to serve as BlueVine’s Chief Product Officer, and we are thrilled to have him join our team.”

“Having been an entrepreneur and business owner myself, and having spent the last four years building products for the small business market, I am keenly aware of the financial challenges small business owners face day in and day out,” said Man. “I am honored to join a successful, fast-growing organization that is truly revolutionizing financing for small businesses, and help lead and scale the BlueVine product team to build the next-generation technology and solutions on the platform to continue that growth.”

Man earned his BASc in Computer Engineering at the University of Waterloo, Canada.

About BlueVine
BlueVine provides small and medium-sized businesses with fast and simple access to online financing. BlueVine’s advanced online platform is intuitive and offers a fast and convenient solution for a business’ working capital needs. BlueVine offers a suite of products designed to meet the diverse financial needs of today’s business owners. With revolving Line of Credit, business owners can access flexible funds on demand; with Term Loan, business owners can get a lump sum amount to grow their business. With Invoice Factoring, business owners can unlock funds online, from their unpaid invoices. Based in Redwood City, California, BlueVine has provided small and medium-sized businesses with access to nearly $2 billion in financing and is backed by leading private and institutional investors, including Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, SVB Capital, Rakuten, Nationwide Insurance, and M12 (Microsoft’s Venture Arm). All lines of credit and term loan products are issued by Celtic Bank, a Utah-chartered Industrial Bank, Member FDIC.

Certain financing may be made or arranged pursuant to California Financing Law-License No. 6054789. Applications are subject to credit approval. Rates and terms may vary based on your creditworthiness and are subject to change.

Interested in working with us? Check out the BlueVine Careers page. For more information, please visit

Media Contacts:
Ali Mapplethorpe
Highwire PR for BlueVine

A photo accompanying this announcement is available at