Sift and Whitepages Pro Alliance Adds Global Identity Verification to Platform for Digital Trust and Safety

New Technology Partnership Streamlines Manual Review for Fraud Analysts

San Francisco, California, UNITED STATES

SAN FRANCISCO, May 21, 2019 (GLOBE NEWSWIRE) -- Sift, the leader in Digital Trust & Safety, and Whitepages Pro, the leader in global identity verification, both MRC award winners, today announced a partnership to bolster the efficiency of fraud and risk analysts. The alliance makes Whitepages Pro identity data accessible within Sift’s platform so fraud analysts can make faster, more accurate decisions.

The partnership enables Sift customers to access Whitepages Pro Identity Check API directly in the Sift Console.  Determined to provide a seamless experience for its customers, Sift has built Whitepages Pro global identity data and Confidence Score directly into its platform alongside insights from its own machine learning models and growing global data network. By providing a complete picture inside a single platform, users benefit from an integration that not only gives them a comprehensive fraud solution but reduces time wasted moving between multiple tools and windows.

“We value their layered approach to fraud prevention but most importantly a streamlined workflow to best serve our customers,” said Sahil Farooqi, Head of Customer Care & Security, Rently. “Being able to access Whitepages Pro identity data directly in the Sift Console is a game changer and will help us work more efficiently by reducing time in queue and improving the overall customer experience."

Sift tracks 16,000 unique fraud signals across 35 billion transactions per month which supports its holistic approach to balance fraud prevention with customer experience, rather than forcing organizations to prioritize one over the other. With this integration, analysts can access this, plus Whitepages Pro leading global identity data and insights from their Identity Network and Graph. Together, the benefits include:

  • Deeper identity investigation: Added insights from Whitepages Pro reveals key risk signals from email, phone, address, and IP as well as provides the links connecting these digital and physical identity attributes.
  • One-click access: Run queries and see Whitepages Pro identity data directly in the Sift Console — with no time lost navigating between windows.
  • More confident review: Armed with the full picture of a user, analysts can make faster, more accurate decisions.

“This partnership increases the value of Sift and Whitepages Pro because, together, we provide a more holistic fraud prevention experience,” said Thomas Schiavone, VP Product Management, Sift. “We expect our shared customers will see a meaningful increase in the accuracy and efficiency of their fraud and risk management teams.”

“With Sift’s direct integration of Whitepages Pro, we are excited to add the value of our flagship product, Identity Check API, to their growing global platform for Digital Trust & Safety,” said Tom Donlea, VP, Business Development and Partnerships, Whitepages Pro. “Fraudsters are becoming more sophisticated, so it’s critical that analysts are equipped with innovative tools that support faster, more accurate decisions. And on the flip side of that, customer demands are increasing, therefore it’s critical companies reduce false positives and keep their good customers at the heart of their fraud strategy.”

Attendees of the Marketplace Risk Management Conference and CNP Expo are invited to see a demonstration of Whitepages Pro running in the Sift console as part of Digital Trust & Safety NOW; a special event at Hotel Zetta from 7pm-11pm, Wednesday, May 22.

To request an offsite demo of Sift, visit  

About Sift
Sift, formerly Sift Science, is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of 35 billion events per month, and a commitment to long-term customer partnerships. Global brands such as Twitter, Airbnb and Twilio rely on Sift to gain competitive advantage in their markets. Visit us at and follow us on Twitter @GetSift.

About Whitepages Pro
Whitepages Pro provides global identity verification solutions via enterprise-scale APIs and Pro Insight to help companies identify legitimate customers, prevent fraudulent transactions, and smooth new customer account creation. Pattern recognition, predictive analytics, and machine learning are applied to the five core consumer attributes of email, phone, name (person or business), physical address, and IP to deliver unparalleled coverage and accuracy, Powered by the Whitepages Pro Identity Network and Graph, real-time insights from the millions of daily online transactions of our risk management conglomerate are leveraged by businesses around the globe, including, Airbnb, Alipay, and Expedia to improve the customer experience and mitigate risk.

Whitepages and Whitepages Pro are registered trademarks of Whitepages, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.

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