New Survey Finds the Majority of Consumers Prefer Micro-Level Social Media Influencers

Two-thirds have made purchases based on non-celebrity influencers, underscoring the power of targeted influencer-brand partnerships

ORLANDO, Fla., May 28, 2019 (GLOBE NEWSWIRE) -- A new survey found that micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions. The survey found that 72% of people prefer micro-level social media influencers, which are defined as social media users with less than 100,000 followers, over those with larger followings. Furthermore, two-thirds of respondents had made a purchase decision based on a post from a non-celebrity influencer.

The survey was conducted by Uproar PR, an international, full-service public relations and social media agency, to address the growing interest in influencer marketing. Influencer marketing ad spend is expected to reach between $5 billion and $10 billion in 2022, according to report from Business Insider Intelligence.

“Third-party recommendations from those you trust – whether its family, friends or the person you want most to emulate on social media – are some of the biggest drivers of consumer purchases,” said Jessica Donelson, social media director at Uproar PR. “This survey confirms that it’s not about huge follower numbers - it’s about the connection influencers make with their audiences. Influencers with those relationships are the ones worth the marketing investment from a brand.”

Further insights from the survey include:

  • 68% of respondents have made a purchase based on a post from a non-celebrity influencer
    • Celebrities here are defined as TV and movie stars, musicians, athletes, authors and politicians
  • 72% of respondents prefer micro-level social media influencers
  • The majority (51%) of respondents’ favorite non-celebrity influencers had less than 30,000 followers, with 30% having less than 10,000 followers

“The marketplace and rules for engaging with social media influencers are still evolving. Understanding how this new kind of marketing affects the public relations and marketing stack is essential for businesses looking to get the most out of every marketing dollar,” said Donelson.

For more information about Uproar PR, visit

About Uproar PR
With offices in Orlando and Chicago, Uproar PR is an award-winning, full-service public relations and social media agency that delivers top-tier results to drive sales and raise awareness for its clients. With service offerings in media relations, social media, creative services, thought-leadership and digital marketing, Uproar PR continually places its clients at the forefront of national and industry trends. The global PR firm works with a broad spectrum of technology, consumer and professional services clients. Devoted to quality work and a top-notch corporate culture, Uproar PR has been recognized on Entrepreneur’s list of Top Company Cultures, as a Gold Stevie Award Winner, one of Florida Trend’s Best Companies to Work For, ChicagoInno’s Top 100 Coolest Companies to Work for in Chicago, and a Platinum Hermes Creative Awards winner. For more information, visit

Press Contact:
Amber Richards
Uproar PR
321-236-0102 x237