iMedia Brands Reports Second Quarter Results; Beats Consensus First Time in Three Quarters - Posts Positive Adjusted EBITDA

Eden Prairie, Minnesota, UNITED STATES

MINNEAPOLIS, Aug. 28, 2019 (GLOBE NEWSWIRE) -- iMedia Brands, Inc. (NASDAQ: IMBI) today announced results for the second quarter ended August 3, 2019. 

Second Quarter 2019 Financial Summary

  • Net sales of $131.5 million, a 12.8% decrease year-over-year and an improvement compared to the 16.0% year-over-year decline in the first quarter
  • Gross margin rate of 36.3%, a 140 basis point decrease year-over-year and an improvement compared to the 28.4% gross margin rate in the first quarter
  • Net loss of $10.2 million, an improvement compared to the $21.0 million net loss in the first quarter
  • Adjusted EBITDA of $0.2 million, an improvement compared to the adjusted EBITDA loss of $8.5 million in the first quarter
  • EPS of ($0.13), an improvement compared to the ($0.31) EPS in the first quarter

Executive Commentary – Tim Peterman, CEO

“We began this turnaround journey in the first month of this quarter, and I’m proud to report we delivered as promised.   Specifically, we just arrested a nine-month, $33 million year-over-year decline in adjusted EBITDA.  It was a lot of smart, hard work performed by the team in a newly established entrepreneurial culture focused on execution.  This is an exciting time for us – I am encouraged about our growth plan and proud of our employees and vendors.”


($ Millions, except average selling price and EPS) 
  Q2 2019
 Q2 2018
 Change YTD 2019
 YTD 2018
Net Sales $  131.5 $  150.8 (12.8%) $  263.0 $  307.3 (14.4%) 
Gross Margin %  36.3%  37.7% (140 bps)  32.3%  36.8% (450 bps) 
Adjusted EBITDA $  0.2 $  3.9 (95%) $  (8.3) $  7.2 N/A 
Net Income (Loss) $  (10.2) $  (0.0) N/A $  (31.2) $  (3.0) (930%) 
EPS $  (0.13) $  (0.00) N/A $  (0.44) $  (0.05) (780%) 
Net Shipped Units (000s)  1,750  2,462 (29%)  3,649  4,934 (26%) 
Average Selling Price (ASP) $68 $55 24% $65 $56 16% 
Return Rate %  19.8%  18.7% 110 bps  20.0%  18.8% 120 bps 
Digital Net Sales %  52.8%  52.6% 20 bps  52.8%  52.8% 0 bps 
Total Customers - 12 Month Rolling (000s)    1,147    1,255 (9%) N/A N/A N/A 
% of Net Merchandise Sales by Category             
Jewelry & Watches  48%  40%    46%  40%   
Home & Consumer Electronics  19%  21%    19%  22%   
Beauty & Wellness  19%  21%    19%  20%   
Fashion & Accessories  14%  18%    16%  18%   
Total  100%  100%    100%  100%   

Second Quarter 2019 Results

  • The top performing category in the quarter was Watches, which increased 18.4% year-over-year
  • Subscription sales increased 17%, reflecting strong loyalty within the Beauty & Wellness category
  • The return rate for the quarter was 19.8%; an increase of 110 basis points year-over-year driven by return rate increases within the Beauty & Wellness and Fashion & Accessories categories
  • Gross margin rate declined 140 basis points year-over-year to 36.3%, reflecting mix pressure from our Fashion & Accessories and Beauty & Wellness categories, as well as rate pressure in Beauty & Wellness
  • Average selling price increased 24% to $68 driven by increases in the Jewelry & Watches and Beauty categories combined with a mix shift into Jewelry & Watches
  • Operating expenses increased 1.8%, or approximately $1.0 million, year-over-year to $57.0 million, reflecting decreases of $4.4 million in Distribution and Selling expenses and $1.0 million in General and Administration expenses that partially offset a $5.5 million increase related to restructuring and executive and management transition costs

Liquidity and Capital Resources

As of August 3, 2019, total unrestricted cash was $21.6 million, compared to $28.7 million at the end of the first quarter of fiscal 2019. The Company also had an additional $5.7 million of unused availability on its revolving credit facility.


We expect continued revenue declines in the third and fourth quarters, but at a decreasing year-over-year rate, as we demonstrated in the second quarter compared to the first quarter.  Similarly, we expect continued adjusted EBITDA increases in the third and fourth quarters, but at an increasing year-over-year rate. (1)   

Conference Call

As previously announced, a conference call and webcast to discuss the Company's second quarter earnings will be held later this morning at 8:30 a.m. Eastern Time on Wednesday, August 28, 2019:


TELEPHONE: 1-877-407-9039 (domestic) or 1-201-689-8470 (international)

Please visit for more investor information.

Upcoming Investor Conferences

8th Annual Gateway Conference
iMedia Brands, Inc. has been invited to present at the 8th Annual Gateway Conference, which is being held September 4-5, 2019 at the Four Seasons Hotel in San Francisco, CA.  Management is scheduled to present on Thursday, September 5 at 2:00 p.m. Pacific Time, with one-on-one meetings to be held on the same day. The presentation will be webcast live and available for replay on our IR website.

To receive additional information, request an invitation or to schedule a one-on-one meeting, please email

D.A. Davidson 18th Annual Fast Connections Technology Conference
iMedia Brands, Inc. has been invited to attend the 18th Annual Technology Conference, which is being held September 4, 2019 at the Roosevelt Hotel in New York, NY.  Management will participate in one-on-one meetings at the conference.

To receive additional information, request an invitation or to schedule a one-on-one meeting, please email

About iMedia Brands, Inc.

iMedia Brands, Inc. (NASDAQ: IMBI) is a global interactive media company that manages a growing portfolio of niche, lifestyle television networks and web service businesses, primarily in North America, for both English speaking and soon Spanish speaking audiences and customers.  Its brand portfolio spans multiple business models and product categories and includes ShopHQ, iMedia Web Services and soon to be launched Bulldog Shopping Network and LaVenta Shopping Network.

Please visit for more investor information.


Elizabeth Buhn
(952) 943-6646

Michael Porter
(952) 943-6517

  1. In accordance with SEC Guidance for Item 10(e)(1)(i)(A) of Regulation S-K, the Company has not provided a reconciliation of expected Adjusted EBITDA to expected net income in this press release due to the uncertainty and inherent difficulty predicting the occurrence, the financial impact and the periods in which certain GAAP to non-GAAP adjustments may be recognized. These adjustments may include the impact of such items as loss on debt extinguishment, gain on sale of assets, executive and management transition costs, inventory impairments outside of normal course business, business development and expansion costs, restructuring costs, rebranding costs, the effect of other certain one-time items and the income tax effect of such items.  The Company is unable to quantify these types of adjustments that would be required to be included in the GAAP measure without unreasonable efforts. In addition, the Company believes such a reconciliation would imply a degree of precision on inherently unpredictable events in its outlook that could be confusing to investors.
(In thousands except share and per share data) 
      August 3, February 2, 
      2019 2019 
Current assets:      
 Cash   $  21,619  $  20,485  
 Restricted cash equivalents     450     450  
 Accounts receivable, net     70,269     81,763  
 Inventories     62,409     65,272  
 Prepaid expenses and other     9,154     9,053  
  Total current assets     163,901     177,023  
Property and equipment, net     49,294     51,118  
Other assets     2,087     1,846  
   Total Assets  $  215,282  $  229,987  
Current liabilities:      
 Accounts payable  $  62,457  $  56,157  
 Accrued liabilities     40,499     37,374  
 Current portion of long term credit facility    2,488     2,488  
 Current portion of operating lease liabilities    907     -  
 Deferred revenue     35     35  
  Total current liabilities     106,386     96,054  
Other long term liabilities     264     50  
Long term credit facilities     67,594     68,932  
  Total liabilities     174,244     165,036  
Commitments and contingencies      
Shareholders' equity:      
 Preferred stock, $.01 par value, 400,000 shares authorized; zero shares issued and outstanding    -     -  
 Common stock, $.01 par value, 99,600,000 shares authorized; 76,769,354 and 67,919,349 shares issued and outstanding   768     679  
 Additional paid-in capital     449,362     442,197  
 Accumulated deficit     (409,092)    (377,925) 
  Total shareholders' equity     41,038     64,951  
   Total Liabilities and Shareholders' Equity $  215,282  $  229,987  

 (In thousands, except share and per share data)  
    For the Three-Month Periods Ended For the Six-Month Periods Ended 
    August 3, August 4, August 3, August 4, 
     2019   2018   2019   2018  
Net sales $  131,503  $  150,799  $  263,024  $  307,304  
Cost of sales    83,777     93,929     178,005     194,179  
   Gross profit   47,726     56,870     85,019     113,125  
   Margin %  36.3%  37.7%  32.3%  36.8% 
Operating expense:         
 Distribution and selling    43,521     47,958     90,385     96,845  
 General and administrative    5,532     6,521     12,401     13,240  
 Depreciation and amortization    2,502     1,522     4,181     3,094  
 Restructuring costs    5,165     -     5,165     -  
 Executive and management transition costs    310     -     2,341     1,024  
  Total operating expense    57,030     56,001     114,473     114,203  
Operating (loss) income    (9,304)    869     (29,454)    (1,078) 
Other income (expense):         
 Interest income    6     9     11     16  
 Interest expense    (864)    (898)    (1,694)    (1,924) 
  Total other expense    (858)    (889)    (1,683)    (1,908) 
Loss before income taxes    (10,162)    (20)    (31,137)    (2,986) 
Income tax provision    (15)    (20)    (30)    (40) 
Net loss $  (10,177) $  (40) $  (31,167) $  (3,026) 
Net loss per common share $  (0.13) $  (0.00) $  (0.44) $  (0.05) 
Net loss per common share —assuming dilution 
$  (0.13) $  (0.00) $  (0.44) $  (0.05) 
Weighted average number of common shares outstanding:         
   Basic    75,502,646     66,009,117     71,410,554     65,685,034  
   Diluted    75,502,646     66,009,117     71,410,554     65,685,034  


Reconciliation of Net Loss to Adjusted EBITDA: 
(in thousands) 
   For the Three-Month Periods Ended   For the Six-Month Periods Ended  
  August 3, August 4, August 3, August 4, 
   2019   2018   2019   2018  
Net loss $  (10,177) $  (40) $  (31,167) $  (3,026) 
Depreciation and amortization    3,511     2,515   6,140   5,135  
Interest income    (6)    (9)    (11)    (16) 
Interest expense    864     898   1,694   1,924  
Income taxes    15     20     30     40  
EBITDA (as defined)  $  (5,793) $  3,384  $  (23,314) $  4,057  
A reconciliation of EBITDA to Adjusted EBITDA is as follows:        
EBITDA (as defined)  $  (5,793) $  3,384  $  (23,314) $  4,057  
Restructuring costs    5,165     -     5,165     -   
Executive and management transition costs     310     -     2,341     1,024  
Rebranding costs    238     -     238     -   
Inventory Impairment write-down    -     -     6,050     -   
Contract termination costs    -     -     -      753  
Non-cash share-based compensation expense    291     538     1,257     1,358  
Adjusted EBITDA $  211  $  3,922  $  (8,263) $  7,192  

Adjusted EBITDA

EBITDA represents net income (loss) for the respective periods excluding depreciation and amortization expense, interest income (expense) and income taxes. The Company defines Adjusted EBITDA as EBITDA excluding non-operating gains (losses); executive and management transition costs; restructuring costs; rebranding costs; non-cash impairment charges and write downs; business development and expansion costs; loss on debt extinguishment; contract termination costs; gain on sale of television station and non-cash share-based compensation expense. The Company has included the “Adjusted EBITDA” measure in its EBITDA reconciliation in order to adequately assess the operating performance of its television and online businesses and in order to maintain comparability to its analyst's coverage and financial guidance, when given. Management believes that the Adjusted EBITDA measure allows investors to make a meaningful comparison between its business operating results over different periods of time with those of other similar companies. In addition, management uses Adjusted EBITDA as a metric to evaluate operating performance under the Company’s management and executive incentive compensation programs. Adjusted EBITDA should not be construed as an alternative to operating income (loss), net income (loss) or to cash flows from operating activities as determined in accordance with generally accepted accounting principles (“GAAP”) and should not be construed as a measure of liquidity. Adjusted EBITDA may not be comparable to similarly entitled measures reported by other companies. The Company has included a reconciliation of the comparable GAAP measure, net income (loss) to Adjusted EBITDA in this release. 

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

This document may contain certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements contained herein that are not statements of historical fact, including statements regarding rebranding, savings from cost reductions, expected changes in the merchandise mix and its impact, plans for Shop Bulldog and LaVenta, expected advantages to pursue restructuring and operational changes, guidance, industry prospects, the Company’s  strategic alternatives process and any potential outcome from that process or future results of operations or financial position are forward-looking. The Company often use words such as anticipates, believes, estimates, expects, intends, seeks, predicts, hopes, should, plans, will and similar expressions to identify forward-looking statements. These statements are based on management's current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): variability in consumer preferences, shopping behaviors, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales and sales promotions; pricing and gross sales margins; the level of cable and satellite distribution for the Company’s programming and the associated fees or estimated cost savings from contract renegotiations; the Company’s ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom the Company has contractual relationships, and to successfully manage key vendor and shipping relationships and develop key partnerships and proprietary and exclusive brands; the ability to manage operating expenses successfully and the Company’s working capital levels; the ability to remain compliant with the Company’s credit facilities covenants; customer acceptance of the Company’s branding strategy and its repositioning as a video commerce company; the ability to respond to changes in consumer shopping patterns and preferences, and changes in technology and consumer viewing patterns; changes to the Company’s management and information systems infrastructure; challenges to the Company’s data and information security; changes in governmental or regulatory requirements; including without limitation, regulations of the Federal Communications Commission and Federal Trade Commission, and adverse outcomes from regulatory proceedings; litigation or governmental proceedings affecting the Company’s operations; significant events (including disasters, weather events or events attracting significant television coverage) that either cause an interruption of television coverage or that divert viewership from its programming; disruptions in the Company’s distribution of its network broadcast to customers; the Company’s ability to protect its intellectual property rights; our ability to obtain and retain key executives and employees; the Company’s ability to attract new customers and retain existing customers; changes in shipping costs; expenses related to the actions of activist or hostile shareholders; the Company’s ability to offer new or innovative products and customer acceptance of the same; changes in customer viewing habits of television programming; and the risks identified under Item 1A(Risk Factors) in the Company’s most recently filed Form 10-K and any additional risk factors identified in its periodic reports since the date of such Form 10-K. More detailed information about those factors is set forth in the Company’s filings with the Securities and Exchange Commission, including its annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this announcement. the Company’s is under no obligation (and expressly disclaim any such obligation) to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.