New LinkedIn personal branding course for baby boomers, encore midlife career seekers

FAIRFIELD, Conn., Sept. 05, 2019 (GLOBE NEWSWIRE) -- LinkedIn® for Baby Boomers and Other Encore Career Changers, by nationally known Coach/Trainer Marc W. Halpert, is a new online LinkedIn e-course for midlife career changers and mature workers. It demonstrates personal brand marketing, offering employers the breadth of knowledge workers over 60 bring with them: their “why” on LinkedIn.

Halpert explores vital concepts for mature workers:

  • Assess the environment: how today's job search has evolved with technology.
  • Articulate your well-developed strengths:  younger competitors lack similar depth of skills and work experience.
  • Weave your career story: hiring managers will likely remember you when you offer an interesting profile.
  • Aim for referrals to open jobs: colleagues are offer-ed incentives by their employers to nominate your profile to internal hiring managers.
  • Evaluate positions advertised on LinkedIn: hiring companies peruse LinkedIn profiles to vet numerous applicants.

The e-course package: 80 narrated slides (over 2¾ hours), 15 self-assessment questions, plus a resource for bridging non-traditional career lapses. Reviewed as “highly engaging and so tremendously useful!” $44.99. More details/order:


Marc W. Halpert
357 Commerce Drive, Fairfield, CT 06825-0048
phone 203.373.0875